Paysafe Launches PagoEfectivo Wallet, Expanding Payment Options in Peru

The Paysafe PagoEfectivo Wallet has officially launched in Peru, giving consumers more ways to pay online through one of the most trusted financial brands in Latin America. This new digital wallet is an extension of Paysafe’s promise to make payments more flexible and give people in the area better access to money.

PagoEfectivo has been a market leader in Latin America’s eCash payments, enabling millions of consumers to transact online. “Consumers in Peru already trust PagoEfectivo for everything from iGaming and digital goods to travel and eCommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” said Bruce Lowthers, CEO of Paysafe.

“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” said Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.

The launch of this new wallet in Peru is a big step forward for Paysafe’s digital wallet strategy, which aims to improve the country’s financial inclusion infrastructure.

PagoEfectivo introduces Carlos Alcántara as its new brand ambassador

PagoEfectivo is proud to introduce beloved Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Carlos will demonstrate just how easy and convenient it is to pay with the new PagoEfectivo wallet. The nationwide campaign will roll out across TV, digital platforms, outdoor, and out-of-home placements, marking it as PagoEfectivo’s most high-profile launch to date.

PagoEfectivo Universe

To celebrate the launch, from July 10 to 26, Lima residents are invited to experience the PagoEfectivo Universe – an immersive, interactive space at Av. Manuel Olguin 249, Santiago de Surco, from Tuesdays through Sundays, from 12:00 pm to 9:30 pm, where they will play games, simulate payments through the app, meet celebrities and influencers during special time slots, win swags, snap photos, and meet the celebrated brand mascot, Leo Pagoncio. To visit the PagoEfectivo Universe, please register here.

Download the new PagoEfectivo wallet

The new PagoEfectivo wallet is available initially at Google Play for Android – which accounts for 86% of Peruvian smartphone users, with iOS and new features on the way.

Download the PagoEfectivo wallet and learn more about the PagoEfectivo Universe by following PagoEfectivo on Instagram, TikTok and Facebook. Users can also win VIP experiences with Peru’s main soccer teams, exclusive swags, and cashback. For more information about the PagoEfectivo wallet and its new payment features, visit here.

By introducing the Paysafe PagoEfectivo Wallet, the company’s growing digital wallet ecosystem strengthens its presence in Latin America and helps more people get access to money.