Sibstar Appoints GoHenry Co-Founder and CEO Louise Hill as Non-Executive Director

Sibstar, the UK’s leading debit card and app for people living with dementia, has today announced the appointment of GoHenry co-founder and CEO, Louise Hill, as a Non-Executive Director.

Louise is a pioneer in the card and payments sector, having co-founded global fintech company GoHenry, the prepaid debit card and financial education app with a simple mission to make every kid smart with money.. By offering parents innovative tools to guide and oversee their children’s money management, GoHenry has revolutionised the financial literacy of millions of members across the UK and the US.

As the CEO of GoHenry, Louise is a passionate advocate for financial education and has been campaigning to make the subject compulsory in all schools from primary age. Keen to nurture UK businesses, she is a mentor for the Creative Destruction Lab accelerator programme at Oxford University and part of Innovate Finance’s Unicorn Council for UK FinTech (UCFT), driving growth in the UK FinTech sector. She is also a huge supporter of women in business, regularly mentoring female founders to drive cultural change around female leadership.

Louise will offer independent advice and provide oversight to Sibstar’s executive directors, ensuring optimal performance while providing strategic guidance and support to the executive team as needed.

Jayne Sibley, CEO of Sibstar, commented: “We are thrilled to welcome Louise to team Sibstar. Her experience in creating a specialised prepaid debit card and financial education app for a specific group of people will be invaluable here, as we continue to be a voice for those who are financially vulnerable. We look forward to working with Louise closely on our strategic growth plan for 2025 as we continue to scale our business and expand our market presence.”

Louise Hill, co-founder and CEO of GoHenry, commented: “As a devoted advocate for both women in business and financial inclusion, I am delighted to be joining Sibstar and supporting them as they scale up their company. I look forward to supporting its female-led team who are dedicated to protecting the financially vulnerable and creating safe spending for all.”

Sibstar recently launched ‘Safe Spending for All’, a campaign calling on banks and governments to work closer together to ensure safer spending for financially vulnerable people. The campaign was backed by Dragons’ Den investors Deborah Meaden and Sara Davies, Dementia choir founder, Vicky McClure, Nationwide, West Midlands Police, Innovate Finance, Project Nemo and the Alzheimer’s Society.