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Friday, December 13, 2024

Adyen and Zalando Strengthen Partnership to Enhance Seamless Payments for Millions of European Shoppers

Adyen, the financial technology platform of choice for leading companies, announces the expansion of its long-standing strategic partnership with Zalando, Europe’s leading online multi-brand fashion destination. This strengthened collaboration reinforces Adyen’s role as one of Zalando’s payment partners in 15 European markets, while also becoming the exclusive payment partner for selected local payment methods such as Cartes Bancaires in France and Bancontact in Belgium.

As a partner, Adyen helps Zalando ensure that its customers can effortlessly pay using their preferred payment methods, providing a seamless payment experience on the shopping platform. The collaboration includes a joint focus on enhancing the security and convenience of online payments, with continuous improvements in 3D Secure transactions as part of the Payment Services Directive 2 (PSD2) framework. These enhancements support both customer convenience and the conversion success for Zalando.

Network Token Optimization enables higher authorization and conversion rates

One of the key innovations in the partnership is the implementation of Network Token Optimization, which has transformed the online payment process for Zalando. Network Tokens are non-sensitive references to customers’ payment cards and are designed to improve authorization rates. By using these tokens instead of traditional Primary Account Numbers (PAN), Zalando benefits from reduced involuntary cancellations and improved customer satisfaction. The introduction of Network Token Optimization, supported by Adyen, has enabled Zalando to achieve higher authorization rates and conversion success, ensuring a frictionless payment experience for customers. 

Adyen’s solution also ensures that customers are not redirected to third-party providers, offering a smooth and integrated payment journey. This, coupled with support for local payment methods, is aligned with Zalando’s strategy of “differentiation through quality.”

“We are very proud of this long-term partnership and look forward to further optimizing the performance of 3D Secure within the framework of PSD2, as well as continuing to improve online payments overall,” said Hella Fuhrmann, Country Manager DACH at Adyen. 

Kai-Uwe Mokros, Managing Director at Zalando Payments, added: “We’re pleased to extend our partnership with Adyen, who supports us in ensuring that Zalando customers have a seamless and convenient payment experience, allowing them to use their preferred local payment methods effortlessly. By prioritizing convenience in everything we do, we strive to create a positive shopping experience that fosters customer loyalty and keeps satisfied shoppers coming back.”

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