" class="no-js "lang="en-US"> Payments Transforming Black Friday / Cyber Monday for Consumers - Fintech Finance
Thursday, March 28, 2024

Payments Transforming Black Friday / Cyber Monday for Consumers

Oscar Nieboer, Chief Marketing Officer, Paysafe:

While Black Friday was traditionally an in-store event, technology has changed the way we shop and more and more retailers are now using e-commerce to launch their sales campaigns before they feature in their physical stores. This has the benefit of attracting a far wider audience. The expansion of e-commerce coupled with ever-growing smartphone usage has enabled the rise of “dual-browsing” with 41 percent of Brits now buying an item on a mobile phone while in-store. The rise of dual-browsing means perfecting the omnichannel experience is now more important than ever – retailers must make sure both the online and offline experiences are positive and hassle free. For example, online and offline deals need to have the same terms and conditions as a minimum.

A key part of customer experience is the payment process. While it is often the last step in the transaction, it’s arguably amongst the most important. With the average Brit carrying £20 or less in their wallet, retailers should be aware of their customers’ preferred payment methods to avoid missing any crucial sales. The evolution of cash has led to more consumers adopting mobile wallets (24 percent) and cryptocurrencies (12 percent) for payments. While debit and credit cards remain king for consumers when making in-store purchases (51 percent), it is important for retailers to recognise the rise of alternative payment methods – both online and offline.

According to Paysafe data, a lack of payment options is one of the main reasons for online shoppers abandoning their baskets (20%). With so many new payment options now on offer, it can be daunting for retailers to pinpoint the right methods, but considering the cultural context and attitudes to security and authentication can be the difference between closing a successful sale, or losing out to a competitor.

Businesses need to wise up. Particularly during big retail events such as Black Friday and Cyber Monday, the likelihood is that consumers are browsing on various sites for the best deals on the items they are looking to buy, and with so many options available coupled with the consumer’s time-bound mindset, it’s crucial to for businesses to offer the right payments options. “

  1. Q2 Expands Executive Leadership Team with Promotion of Katharine Briggs to Chief Product Officer Read more
  2. Global AI Show and Global Blockchain Show Premier in Dubai Read more
  3. Santander Names Swati Bhatia Head of Retail Banking and Transformation Read more
  4. Barclays to Become the Official Banking Partner of WNBA’s New York Team Read more
  5. BNP Paribas to Bring Tap to Pay on iPhone to French Customers Read more