Opera to launch Dify, the new fintech business in Europe

Opera Limited, one of the world’s major browser providers with 380 million monthly active users globally, including 50 million monthly active users in Europe, today announced the launch of a new European fintech, Dify. Opera’s plan is to first offer an in-browser cashback service for online shopping and to get its large European user base to install and use the Dify Wallet.

In addition to the cashback integration, the initial version of the Dify app ships with a current account, a free virtual debit card issued by Mastercard, as well as Google Pay support.

Dify cashback service in the Opera browser

The first version of the Dify app will allow consumers to receive ecommerce cashback for purchases made on partner websites accessed through the Opera browser. Those who choose to pay with the Dify card will receive additional cashback. Opera users will also get access to a new smart shopping mode in the Opera browsers, providing access to the cashback service and shopping-related tabs while protecting the shoppers’ privacy by disabling third party extensions.

Krystian Kolondra, EVP Browsers & EEA Fintech, said: “Every day millions of people shop online and make their payments using the Opera browsers. Opera has a track record of growing audiences and then improving their experiences to make them more engaging. We think this is one of the highest-potential areas: With Dify, we are making the browser and a superior wallet work better, together, to improve users’ shopping experience and also make it financially rewarding”.

Dify cashback and the smart shopping mode in the Opera browser lets users benefit from a cashback service from partner websites, including top ecommerce merchants like Nike, Asos and eDreams among others.

Dify wallet app

Users will be at first able to use the Dify app to open a current account and get a free virtual Mastercard debit card to shop online or offline using GooglePay. They will also be able to use the app to collect cashback for purchases made using the smart shopping mode within the Opera browser. In the future, Opera’s plans include offering more wallet services like savings management, credit, investment opportunities and instant cashback.

E-commerce in Europe last year reached €717 billion with research from J.P. Morgan showing that many countries in Europe will continue to have double-digit growth in 2021.

Today´s launch follows several corporate acquisitions and investments in the financial industry. In January 2020, Opera announced its acquisition of the Estonian banking-as-a- service startup, Pocosys, and in July 2020, announced its next step, an investment in and an agreement to acquire Fjord Bank. In September 2020 Opera joined the Emerging Payments Association EU.

The cashback service as well as the Dify app are currently offered in Spain in beta, with more European markets to follow in the future. For more information go to https://getdify.com