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Sunday, March 22, 2026
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Novidea appoints new UK Managing Director as part of global expansion

Novidea, the data-driven platform provider for the insurance industry, is pleased to announce that Ben Potts has joined the company as Managing Director UK, to spearhead the company’s growth and expansion across the UK and EMEA region. Previously, Ben held various leadership and revenue-focused executive roles with Majesco, Xchanging and Jardine Lloyd Thompson (JLT).

Ben brings more than 15 years of broad insurance industry knowledge, operations, sales and customer service expertise to Novidea, with a deep understanding of the Commercial, London Market, Global Speciality and Delegated Authority Business sectors.

With full responsibility for Novidea’s new London office and UK operations, Ben will play a key role in advancing the company’s ambitious expansion plans for the region, as well as sharing his expertise and knowledge with our rapidly growing customer base.

“I’m delighted to have Ben join the management team at such an exciting time for Novidea.  With his proven track record, passion for the industry and strong leadership skills, Ben was a natural choice to head the UK office and will be a great asset to Novidea,” said Roi Agababa, CEO of Novidea. “The insurance sector is currently undergoing a period of rapid change, and we are seeing growing demand for the customer-centric data-driven propositions that our platform delivers. Ben’s deep knowledge of the UK and international insurance markets will prove invaluable as we forge ahead with our ambitious growth plans and continue to develop new and exciting solutions to meet the evolving needs of the insurance market.”

“There is a massive change happening across the international insurance market driven by M&As and a need to modernise to stay competitive in a crowded market. Novidea is championing change in insurance distribution by reshaping the customer experience and redefining how insurance businesses leverage their data. I am excited to be part of such an innovative and progressive company with market leading cloud-based solutions,” said Ben Potts, Managing Director at Novidea.  ”It is a pleasure to lead the UK team and continue to grow our UK and international customer community.  2019 is an exciting year for Novidea as we build on our already strong reputation and deliver on Novidea’s vision for the future.”

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