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Saturday, October 11, 2025
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New partnership will redefine the future of banking in the UK and Europe

Sirma Business Consulting (part of Sirma Group) today announces a new strategic partnership with Madara Invest to change the future of banking in the UK and across Europe.

Madara Invest will provide a new fintech solution to bridge the gap between traditional finance and the latest technology. The project will give people access to convenient banking services with a user-friendly interface and customer experience. The project will be released in phases, with the aim of serving the overall customer’s wealth lifecycle adaptively, not only a single niche.

Madara Invest will provide new complete solutions to businesses for their payments and financial transactions. Madara Invest already works with online retailers, insurers and Telcos across Europe and this new partnership will enable it to bring innovative new solutions to these markets, through its partnership with Sirma Business Consulting (Sirma BC).

Sirma BC is a partner of ORACLE FlexCube (OFC), and creates its products and solutions around the OFC platform. The vast majority of Sirma BC’s payments projects are in the Balkans and Caribbean markets. This partnership will enable Sirma to expand into the European market with its payments offering. Sirma already works with a number of leading banks and financial services providers in Europe, through its S&G arm. This new project consolidates and strengthens its offering in Europe in the fintech space.

Krasimir Kirov, CEO of Madara Invest, comments: “The future of banking requires innovations and new solutions to meet everyday customer and business needs in a more user-friendly way. Undoubtedly, traditional banks will have to change, and we will be part of this evolution. We look forward to working with Sirma Business Consulting on this new venture.”

Tsvetomir Doskov, CEO of Sirma Business Consulting, comments: “The way that we live and do business has fundamentally changed. Technology has been a lifeline for businesses and customers globally in recent months; but customer expectation is greater than ever and businesses must continue to innovate to survive in this new world. We are delighted to be working with Madara Invest on this new partnership to realize these joint ambitions.”

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