New life insurance distributor reviti reinforces top team with VP of Wellbeing Solutions

reviti (rev-it-ti) the new company which distibutes life insurance that will get cheaper as people improve their lifestyle has appointed Frank Luedicke as its VP of Wellbeing Solutions.

The appointment of a medical doctor and expert in biomedical science reflects reviti’s commitment to launching a range of insurance policies that incentivise better lifestyle choices, such as improving diet, cutting down on alcohol or getting fit.

At reviti, Frank will set out a strategy for navigating the various areas of lifestyle improvement, and identify sustainable wellbeing trends and solutions that can improve the life quality of individuals and positively impact public health.

With over eight years leading all clinical activities for reviti’s owner PMI as Chief Medical Officer Frank spent six years with Sandoz and Novartis, leading clinical trial ​programs as well as spending two years with Schering as a clinical researcher. In addition, Frank completed clinical work at the University Clinic of Geneva and earned his Medical Degree from the Freie Universit​ät Berlin.

Frank will work alongside the London-based reviti team. Led by Dan Pender, CEO, an experienced insurance executive and entrepreneur, the new life insurance provider has already attracted top insurance industry names including Digital & Marketing Director Nicola (Nicki) Charles to join its growing ranks.

Dan said that: ‘ To date, the reviti team have been innovators in insurance, passionate about developing propositions and businesses that make a real difference to the consumer, so the addition of a medical expert to our senior leadership team will help us to delve deeper into new areas where we can help people save money on their life insurance as they make positive changes to their lifestyle’.