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Matica Helps Provide a New Wave of Visa Contactless Payments For Bank of Cyprus
The Bank of Cyprus has found a unique way of retaining and recruiting new customers, and introducing the next stage of payment methods with a contactless Visa wearable card, which they have branded ‘Tagpay’. It provides customers with a new way to make purchases quickly and easily, with no need to carry cash or a card.
The Bank of Cyprus’ ‘Tagpay’ stickers are a cost-effective marketing strategy to set them apart from the competition. Since its inception, more than 30,000 cards have been issued.
For now, the bank divides the way in which they produce the ‘Tagpay’ stickers between external suppliers and in-house.
Externally, the stickers are processed by service bureau, JCC Payment System Limited, with Matica’s S3100 desktop printer and the more industrial S5200G. In-branch, the bank deploys Matica’s newest instant issuance desktop printer, the S3500, to produce stickers and wearables, but also: credit, debit and pre-payment cards. This allows banking staff to immediately place a ready-to-use payment card into the hands of their customers without the expense and risks of not activating and using the card attached to mail /courier distribution.
For the full report click;Matica-Supplies-Bank-of-Cyprus-for-New-Contactless-Payment-Methods-case-study-March-2017-1
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