Magiclick Completes Major Redesign of Qnb’s Digital Banking Experience

Digital agency MagiClick has completed a major redesign project for international banking group, QNB Group, to dramatically improve their customers’ digital experience.

QNB Group, one of the largest financial institutions in the Middle East and Africa, selected MagiClick to lead the redesign which included the launch of new internet and mobile banking platforms available across smartphones, tablets and laptops. The project saw a complete revamp of the web and app front ends, providing a refreshed look and feel, making it more user-friendly and simpler to navigate.

The new digital platforms allow the bank’s customers to easily access all their accounts from across the Middle East, UK, France and other countries, view and manage credit cards and loans, and make instant international transfers. Further services include contactless payment solutions augmented reality, haptic touch support, integration with built-in navigations to find the closest ATMs, and more.

To create a top tier banking experience for QNB’s customers, MagiClick conducted extensive user, competitor and market research, and undertook prototyping, testing and iterative UI design processes to ensure that the final system fully met the demands of potential customers. MagiClick’ also provided complete front-end engineering services for the new responsive Internet Banking platform.

Murat Kalaora, Managing Partner at MagiClick, commented, “We are very pleased to have partnered with QNB as they revamped their internet and mobile banking customer journey. With the vast majority of customer banking interactions now taking place via mobile or web apps, it is vital that banking institutions can offer as smooth and secure a customer experience as possible. We worked closely in partnership with QNB to create a ‘best in class’, unified banking journey which their customers can experience wherever and whenever they want.”