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Lunar Launches Lunar Youth – Empowering the Next Generation With Smarter Banking
Lunar is expanding its position as the leading digital bank in the Nordics with the launch of Lunar Youth – a kids and teens banking app. This new offering taps into a market of over 2.5 million kids and teens and addresses a crucial market gap: empowering young users with digital financial tools while giving parents control.
While Lunar initially built its brand with younger, digital-savvy users—now nearing one million across the Nordics—its expansion into more mature segments has been a deliberate growth strategy. Lunar Youth strengthens the bank’s position as a lifestyle-driven financial partner that evolves with its users.
– We’ve been around for nearly a decade, and the customers who joined us in the early days have grown up with us—many of them now becoming parents themselves. Lunar Youth isn’t just about kids; it’s about continuing to be the go-to bank for our users as they move through different life stages—whether they’re opening their first account as teenagers or helping their own children take their first financial steps, says founder and CEO of Lunar.
This launch opens up a long-term business opportunity—building loyalty across generations and securing Lunar’s place at the center of Nordic banking for years to come.
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