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Thursday, October 23, 2025
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Liberis appoints Georgina Owens at CTO

Global embedded business finance platform Liberis has today announced it has added Georgina Owens to the London based team to serve as CTO and drive the company’s technology and engineering strategy forward.

“We are thrilled to bring Georgina on board to navigate our engineering team through the company’s rapid expansion and onboarding of new partnerships,” said Rob Straathof, CEO Liberis. “An advocate of building engaged and autonomous teams, we are confident Georgina can guide Liberis through the continued development and delivery of our award-winning offering. The past year we have invested heavily in scaling our platform, to build a world-leading embedded finance offering for our partners around the world, and have further expanded internationally to serve SMEs in seven markets.”

Owens has held senior technology leadership and transformation roles since 1987. She joins Liberis most recently from a role as Chief Product and Technology Officer at Doqit Technologies. Previously she held executive technology and advisory positions at DAZN, Vodafone, WPP, Kantar, Cognizant, Centrica, British Gas and Citibank.

“I’m excited to work with this dynamic team on Liberis’ industry leading embedded business finance products. Revenue based finance is the future for small business funding and I look forward to continuing to develop Liberis’ product with new features and functionality as we support more and more businesses around the world through partnerships.”

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