FF News Logo
Wednesday, June 03, 2026
Lexis Nexis x FFNews

Kate Henry-Ford – PPRO – Money20/20

At Money20/20 Europe in Amsterdam, FF News’ Douglas Mackenzie sat down for a conversation with Kate Henry-Foord, Conversion Optimisation Specialist at PPRO. PPRO provide digital payments infrastructure to businesses and banks so they can scale all their services through one connection.

“I think often [merchants] take a one size fits all approach. Especially if they’re maybe used to people paying with cards. They kind of view all the payment methods as very similar to that, whereas actually they really need to tailor it more.”

“Some payment methods are held QR codes, others maybe redirect to the consumer’s bank and it’s just very confusing for the payer, especially if they’re maybe using a payment method for the first time. So, they really do little things like for example by adding a description explaining what the next step is, they’ve seen that increased conversion rate by plus 20%”

People In This Post

Companies In This Post

  1. Bankjoy’s JoyCompass Helps Community Financial Institutions Boost Account Holder Engagement and Retention Read more
  2. Fraudio Appoints Payments Pioneer Robert Kraal to Board of Directors Read more
  3. TerraPay and PalWallet Partner to Expand Global Stablecoin and Cross-Border Payment Infrastructure Read more
  4. Trustfull Launches Investigator to Accelerate Fraud Analysis Through Conversational AI Read more
  5. Marex Boosts Institutional Crypto Offering with Deribit Read more
FTT AI Transformation x FFnews