Jennifer Snell Appointed Director, Marketing, ANZ

Jennifer Snell has been appointed Director, Marketing, ANZ for Australia-founded fintech unicorn, Airwallex. 

With more than 15 years of marketing experience, Snell most recently served as General Manager, Marketing & Loyalty, at financial comparison website, Finder. Prior to this, she held senior roles at amaysim and BrickX. 

Based in Sydney, Snell will lead Airwallex’s marketing initiatives throughout Australia and New Zealand. 

“As an Australia-founded tech company, this region is integral to Airwallex’s success story. I feel privileged to be driving marketing efforts for ANZ as we continue to scale and enable businesses to navigate the global financial landscape with ease and efficiency,” she said

Snell will report to Andrew Balint, who was recently announced as VP, Marketing, APAC (ex-China). 

“Jen has a stellar reputation for launching successful campaigns and brand building. I am delighted to have her on the team to take Airwallex’s brand to new heights and deliver on our mission to help businesses grow beyond borders,” added Balint. 

Airwallex’s growth in Australia and New Zealand continues to gain strength and will be further accelerated by the addition of the highly regarded new marketing hires. This week, Airwallex announced its expansion in New Zealand, with the launch of corporate cards and online payments alongside plans to hire 10 employees on ground this year.

Following the end of the 2024 Formula 1 season – the first year of Airwallex’s partnership with the McLaren Formula 1 Team – Airwallex reported a huge uplift in brand metrics with a 59% increase in perceived brand trust among respondents who associated Airwallex with McLaren Racing and 74% of respondents indicating the partnership makes them more likely to choose Airwallex. As the 2025 Formula 1 season prepares to kick off in Melbourne next month, Airwallex’s partnership with the McLaren Formula 1 Team will be prominently showcased to anticipated record crowds at Albert Park.