INVOICE CYCLE ANNOUNCES GLOBAL REBRAND TO INVOCAP

The Rebrand

Invoice Cycle, a leading invoice finance provider for SME’s across the European market, has announced the business’ rebrand to Invocap. The comprehensive rebrand elevates the focus on the expansion of the company’s product offering, attentive customer service, and user experience and accessibility. The rebrand includes a new logo, increased product offerings, updated market positioning and a new and improved website.

Invocap Offerings

Invocap is a collaboration of finance and technology, and combines experienced employee backgrounds, from some of the largest finance and technologies institutions in the world. This ensures that Invocap’s product offerings, and customer experience, meets the needs and demands of SME’s requiring assistance with their cash flow and financing.

Invocap’s rebrand allows them to stand out within an ever-growing, and competitive, financial market across Europe. This rebrand also brings with it, a new product.

The New Products

The product focuses on allowing customers longer term repayments, and an increase in the value of loans on offer. This allows their customers to secure competitive loans, over a longer period of time.

Customers can now choose between a number of products within the Invocap product range, including Flexible Credit Lines, Spot Invoice Financing and Ledger Loans.

The Improved Website

SME’s can now enjoy a user-friendly-optimized experience, delivered through Invocap’s sophisticated technology, along with a key focus on their personal touch of delivering exceptional customer service.

Inside Invocap

When discussing the inspiration behind the rebrand, a rep said,

“We are so much more than just invoice financing, we acknowledge that every customer is unique, and their needs are different. Understanding this, means we understand that a unique approach is needed to ensure that we deliver the right product to each and every customer.”

Gideon Shaw, CEO, adds,

“As our product offering has developed and expanded, we felt that we needed our brand identity to truly reflect what Invocap truly embodies.”

The Invocap logo has moved away from the two-toned, blue and green colour pallet, and italic font of the past, and has simplified it’s branding to show off a sleek, clean and simple logo.

The logo boasts a trendy bold blue, with a squared-off edge, that is both pleasing to the eye, and also a brand you can immediately identify. This idea, to keep the branding clean and modern, stems from Invocap’s new status as The Independent Invoice Finance Provider of the year for 2018, and a re-branding that was able to be just as recognisable, and esteemed, as this award, was due.

With this new title under their belt, a growing company and client base, as well as providing unbeatable financing services in the industry, the Invocap family are the proud owners of a brand identity that reflects this to the fullest. The branding aptly all ties together with their slogan:

‘Finance that works for you’