Intuit QuickBooks and Sanjeev Bhaskar OBE Team Up in TV Advert to Raise Awareness of MTD

Intuit QuickBooks today launched its new TV advert that helps raise awareness of Making Tax Digital for VAT. QuickBooks has teamed up with Sanjeev Bhaskar OBE and a real tattooist small business to shine a light on the legislation change. Product demonstrations within the advert then show how QuickBooks can help make tax filing easy.

Over one million small businesses will be required to submit tax digitally from April 2019, one of the biggest changes to tax compliance in a generation. Many haven’t heard of the legislation or understand what it means for their business. The advert allows QuickBooks to reach these small businesses and show how its software can help them comply with HMRC’s changes.

Alicia Skubick, UK Marketing Director said: “Our job at QuickBooks is to make managing finances easy so owners can get back to what’s important, running and growing their business. Making Tax Digital is a moment where owners will have to change how they prepare and file VAT, so we have used celebrity and levity to help make these changes easier to understand and navigate.”

First launched in 2017, “BACKING YOU” was created to celebrate and honour those who work for themselves. The latest campaign includes three short films in which Bhaskar advises a tattooist, a decorator and a doggy daycare owner – all real small businesses and QuickBooks customers. Bhaskar sheds light on the common struggles faced by small business owners including managing payments, collecting receipts, calculating VAT and filing taxes. He then demonstrates the simplicity of using software to help save owners time and focus on the jobs they love.

The first film launches on 26 December during the 21:30 break of Channel 4’s Big Fat Quiz of the Year. The campaign is complemented by Radio, Out of Home and Digital Media and was built in partnership with Intuit QuickBooks’ agency of record, TBWA London. It is part of the global ‘BACKING YOU’ campaign, however the UK has market specific creative and addresses the local challenge of Making Tax Digital.

For more information about QuickBooks, go to: https://quickbooks.intuit.com/uk/