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Sunday, June 15, 2025
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Optalitix Powers Juniper Launch Into Untapped Reproductive Health Insurance Market

Optalitix, the specialist data analytics solutions provider, announces that Juniper, a new reproductive health insurance provider, has selected ‘Optalitix Models’ to ensure fast, accurate quotations and a seamless service to brokers promoting its new offering to the market.

As a new entrant, it was crucial that the business set itself up for success with modern, fast, and efficient systems. ‘Optalitix Models’ ensures consistent pricing for comprehensive coverage, with easy access for brokers, their clients, and employees to Juniper’s market-first products.

Greg Gwilliam, Head of Insurance Platforms at Optalitix, said: “We welcome Juniper as a partner. Their business covers a much-needed gap in the health insurance space and with Optalitix Models it will be perfectly positioned to seamlessly and easily scale up operations as demand for its products grows. Juniper has a very bright future.”

By using ‘Optalitix Models’, Juniper will be able to place its Excel models in the cloud with API integrations via a scalable operating system in a controlled environment. This enables enhanced audit trails, testing, progressive adoption, and correction without being limited by inefficient procedures or infinitely versioned Excel files with significant discrepancies.

“Working with Optalitix enables Juniper to ensure our reproductive health insurance cover is the most comprehensive, inclusive, and seamless-to-use offering available,” says Sam Pratt, Co-founder and CPTO at Juniper. “In our industry, data lacks uniformity and processes are often exceedingly manual, which makes using the correct pricing model challenging.

“Parsing and normalising Excel spreadsheets is not our core business, and the effort required to get it right was immense. With Optalitix, we keep collaboration and iteration high, and maintain a single source of truth without building an expensive in-house solution. Impressively, Optalitix had our models imported, running, and integrated in under a day,” he added.

Optalitix is an insurance software company providing a platform for pricing and underwriting insurance policies. Optalitix provides two online products: Optalitix Models, which enables any model to be hosted and managed in the Cloud with integrations to core policy systems; and Optalitix Quote, which provides a pricing platform and underwriting workbench for underwriting departments.

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