Lassie X Tractive in an Exciting New Collaboration

Lassie, an innovative pet insurance provider that helps keep pets healthy through its comprehensive mobile app, has teamed up with Tractive, the leading provider of GPS & Health trackers for pets. This new partnership is designed to support pet parents in monitoring their pets’ health, fitness, and overall wellbeing. 

As part of this collaboration, all existing and new Lassie customers will receive a complimentary Tractive GPS & Health tracker. This device allows pet owners to not only track their pets’ location, but also monitor sleep and activity, and get health alerts to detect potential issues early. Tractive’s proactive health monitoring perfectly complements Lassie’s commitment to preventive care, helping pet parents catch health concerns before they become serious. 

“Partnering with Tractive was a natural step for us,” says Hedda Båverud Olsson, CEO at Lassie. “Physical activity is a key component of pet health, and we want to equip our customers with the best tools available to ensure their pets stay active and healthy. Combining preventive care with wearable technology is a perfect match for achieving that goal.” 

“We’re proud to partner with Lassie, a company that shares our commitment to pet wellbeing,” says Tractive CEO Michael Hurnaus. “Our GPS & Health trackers, when paired with Lassie’s preventive insurance, offer pet owners a unique approach to keep their pets healthier and more active.”

Once Lassie customers receive their Tractive device, they can easily connect it to the Lassie app and begin earning points for meeting personalized daily activity goals for their pets. These points can be redeemed for discounts on Lassie insurance plans, further encouraging pet owners to engage in preventive care. 

Together, Tractive and Lassie are bringing pet parents a smarter way to care for their furry family members, by combining preventive health, fitness, and personalized insights in one connected approach.