Infomedia Announces Further Expansion into the Mena Region

Infomedia launches direct carrier billing to Bahrain and Egypt

Infomedia has today announced further expansion into the Middle East and Northern African (MENA) region. Infomedia will provide access for brands to charge purchases via DCB for Zain in Bahrain and Orange and Etisalat in Egypt. This launch will enable mobile customers to access content and services while charging these purchases to their monthly mobile phone bill.

DCB remains the most convenient way to pay using a mobile phone, it is available to almost everyone with a mobile phone contract – far outstripping the accessibility of other payment methods – and enables conversion rates up to 7 times higher than credit and debit card.

“This launch will build on our already well established footprint across the MENA region, which is without a doubt one of the most exciting and innovative DCB markets in the world,” says Michael Tomlins, CEO of Infomedia. “Etisalat, Orange and Zain customers will now be able to quickly purchase from an even broader range of great services and add the charge directly to their monthly mobile phone bill. In markets that have significant mobile penetration but limited credit card use, DCB allows a mobile carrier to enhance its offer to end users using its existing technology.”

Infomedia is trusted by brands and carriers across the globe to enable them to drive revenue through Direct Carrier Billing (DCB).