TrueLayer Appoints Stefano De Lollis as Head of Ecommerce to Accelerate Growth Across Europe

WHY THIS MATTERS: The appointment of Stefano De Lollis as Head of Ecommerce at TrueLayer signals a critical inflection point in the European payments landscape. As legacy card networks face increasing pressure from rising interchange fees and persistent fraud, open banking is no longer a peripheral experiment; it is becoming a mainstream alternative for global marketplaces. By bringing in a veteran with significant experience at both Satispay and Klarna, TrueLayer is positioning itself to bridge the gap between technical infrastructure and enterprise-level commercial execution. In an era where merchants like Amazon and eBay are actively seeking to reclaim margins through direct account-to-account (A2A) payments, this move highlights the intensifying race to dominate the checkout experience. This development underscores a broader industry shift toward embedded finance solutions that prioritize conversion and security over traditional, high-friction processing rails, potentially redefining the economics of digital commerce for the next decade.

TrueLayer, Europe’s fastest growing payments network, today announced the appointment of Stefano De Lollis as Head of Ecommerce, as the company accelerates adoption of Pay by Bank across leading online merchants and marketplaces.

The appointment comes as TrueLayer continues to build momentum in ecommerce, with volumes nearly doubling year over year and recent launches enabling Pay by Bank at checkout for major merchants including Amazon and eBay, alongside a growing network of enterprise partners across Europe such as Ryanair and Just Eat.

Stefano brings more than a decade of experience in fintech, enterprise sales, and partnerships. He joins from Satispay, where he served as Business Development Director and played a key role in scaling new business verticals. He led the Ecommerce business from inception to a market-leading position and later drove the expansion of Government and Unattended payments 

At Satispay, Stefano led cross-functional teams across sales, partnerships and customer success, and negotiated strategic partnerships with leading global platforms and merchants including Stripe, Shopify, Worldpay, Netflix and Huawei. Prior to this, he held roles at Klarna (Sofort Banking), where he supported the company’s commercial expansion in Italy, helping establish it as one of Europe’s top-performing markets.

At TrueLayer, Stefano will lead the company’s ecommerce strategy, working with merchants and partners to scale Pay by Bank across high-growth sectors, improve conversion and deliver faster, more secure payment experiences for consumers. 

Jamie Morton, VP Verticals at TrueLayer, said: “Ecommerce is the fastest growing area for Pay by Bank. Stefano joins at a pivotal moment where merchants are desperate to bypass legacy card rails to reclaim margins and eliminate fraud. Stefano brings a rare combination of deep fintech expertise and proven experience scaling ecommerce partnerships across Europe. His leadership will be key as we build on our recent momentum and expand further with leading merchants and marketplaces.”

Stefano De Lollis, Head of Ecommerce at TrueLayer, said: “TrueLayer is at the forefront of a major shift in how payments work online. With growing adoption across leading ecommerce platforms and merchants, the opportunity for Pay by Bank is huge. I’m excited to join the team and help accelerate this growth, building strong partnerships and delivering better payment experiences for businesses and their customers.”

Stefano will be based in Milan and started his role on 17 March 2026.

FF NEWS TAKE: TrueLayer isn’t just hiring a new executive; they are arming themselves for a full-scale assault on the ecommerce establishment. De Lollis’s track record of scaling verticals across fragmented European markets is exactly what TrueLayer needs to turn Pay by Bank from a novelty into a necessity. If they can successfully convert recent momentum into standardized checkout behavior, we expect a significant contraction in the dominance of traditional plastic at the digital point of sale.