FF News Logo
Friday, September 19, 2025
Sibos | FFNews

ZBD Appoints Hajar Noreddine as VP of Business Development

ZBD has appointed Hajar Noreddine as Vice President of Business Development. The Hajar Noreddine ZBD appointment supports business growth initiatives.

Based in Hamburg, Hajar brings extensive experience in mobile advertising, growth strategy, and global partnerships. Prior to joining ZBD, she led Supply Partnerships at adjoe, a leading advertising and monetization platform. In that role, she played a pivotal role in driving publisher acquisition and scaling adjoe’s global footprint through strategic partnerships with mobile-first businesses.

At ZBD, Hajar will be leading global business development, focusing on expanding the company’s ecosystem of partners across gaming, tech, and beyond. She’ll be working closely with studios, publishers, and platforms to bring ZBD’s unique payments and rewards technology into more games and apps around the world. The Hajar Noreddine ZBD role focuses on expanding strategic relationships and scaling market presence.

Simon Cowell, CEO & Co-Founder of ZBD, commented:“We’re thrilled to welcome Hajar to the team. Her strategic thinking, passion for the gaming space, and ability to build high-impact partnerships will be instrumental as we continue our mission to reimagine payments and rewards for the digital generation.”

Hajar Noreddine added: “I first came across ZBD three years ago and was immediately impressed by their deep gaming and ad-tech offerings, as well as their passionate team. Joining them felt like a natural next step in my career.

I look forward to working closely with the team to expand the gaming and rewards side of the business. I’m incredibly excited about this new chapter, as it perfectly aligns with my professional experience as well as my personal passion for gaming. Here’s to embarking on this new journey together and helping grow ZBD’s unique capabilities with studios, partners, platforms, and players worldwide.”

With this Hajar Noreddine ZBD appointment, the company strengthens its leadership team for continued expansion. Hajar joins ZBD at a moment of rapid growth for the fintech, as it expands its offering across both the EU and the US. As of December 2024, the company was the first to secure a MiCAR license, allowing it to offer a full suite of crypto and fiat payment services in the EU.

People In This Post

Companies In This Post

  1. Hidden Costs of Legacy Tech: UK Banks Shelling Out £3.3bn Annually on Managing Core Systems Read more
  2. Extend Secures $20 Million in New Capital and Hires Seasoned CFO Read more
  3. Bivial AG launches Instant 24/7 Swiss Franc (CHF) Payments Read more
  4. New Economist Impact Report Finds AI is Reshaping Insurance – Gradually Read more
  5. VoPay Expands Embedded Payments Offering with Real-Time PayPal and Venmo Payouts Read more
Sibos | FFNews