Bitso Strengthens Its Global Executive Team to Accelerate Expansion and Technological Leadership in Latin America

WHY THIS MATTERS:

Latin America is one of the most dynamic regions for digital assets and cross-border payments, driven by currency volatility, high remittance flows and demand for more efficient FX solutions. Yet scaling a crypto-native platform into regulated, enterprise-grade financial infrastructure requires far more than product-market fit — it demands operational depth, compliance maturity and world-class technical architecture. By appointing senior leaders across operations, technology, marketing and Brazil market expansion, Bitso is signalling its transition from high-growth crypto exchange to full-scale regional financial infrastructure provider. Strengthening Bitso Business in particular reflects the accelerating institutionalisation of stablecoin payments and cross-border settlement across LATAM, where corporates increasingly rely on blockchain rails for faster, lower-cost global transactions.

Bitso, the leading digital financial services company in Latin  America, announced the addition of new strategic leaders to its global executive team as part of its  continued evolution and growth strategy. 

As Bitso scales its regional footprint, the company continues to strengthen its organizational structure to  support the delivery of secure, efficient, and borderless financial solutions for millions of users and  businesses across Latin America. 

These appointments reinforce Bitso’s commitment to operational excellence, technological innovation,  and its mission to democratize access to financial services in the region: 

Imran Ahmad, Chief Operating Officer (COO) and General Manager of Bitso Business: With more than two decades of experience across technology, entrepreneurship, payments, and  healthcare, Imran brings a strong track record in executive leadership and business management  at private equity–and venture capital–backed companies. Throughout his career, he has held  leadership roles at organizations such as QED, PayPal, Sphere, Jampack, and Proper AI, in  addition to serving as an angel investor, venture capital general partner, healthcare IT startup  founder, private equity professional, and investment banker. Imran was already part of Bitso’s  leadership team leading Bitso Business and now also assumes responsibility for global  operations. In this dual role, he will translate strategic vision into business outcomes while  continuing to lead the B2B segment that provides international payments infrastructure. 

Steven Geller, Chief Technology Officer (CTO): 

Responsible for Bitso’s technical vision and scalability, Steven brings deep expertise in  distributed systems and digital asset security, having led the development of mission-critical  custody platforms and blockchain networks serving millions of users. In his current role, he  oversees Bitso’s engineering strategy and the evolution of its technical infrastructure, ensuring  the architecture scales robustly to meet global market demands. Prior to joining Bitso, Steven led  Bitcoin Engineering at Block, where he played a key role in launching bitcoin payments and  supporting stablecoins for Cash App and Square. He also held senior leadership roles at  Coinbase and worked on large-scale systems at global technology companies such as Meta and  Amazon. 

Timothée Basquin, Chief Marketing Officer (CMO): 

With a strong background in global marketing, growth, and brand strategy, Timothée has led  teams at high-growth technology companies across multiple international markets, including  Uber, Uber Eats, Klar, and L’Oréal. His experience spans brand, performance, growth, and  lifecycle marketing, with a strong focus on data-driven decision-making and scalable growth  

strategies. As Bitso’s CMO, he leads the company’s global marketing strategy, driving growth  across markets and defining how the brand positions and communicates itself worldwide.

Nicolás Alonso, Country Manager for Brazil: 

With extensive experience in international growth strategies and complex regulatory  environments, Nicolás has built his career at the intersection of finance and technology, advising  and scaling global fintechs and financial institutions such as JPMorgan, Bank of America, Morgan  Stanley, Revolut, Nubank, Binance, Caliza, and ADDI. He will lead Bitso’s operations in Brazil,  with a focus on consolidating Bitso Business as the core infrastructure for global corporate expansion through optimized FX solutions and efficient, compliant local payments. 

“The arrival of these leaders marks a defining chapter in our history. We are not only adding world-class  technical expertise from leading global technology companies, but also strengthening our ability to solve  Latin America’s most complex financial challenges. With this team, Bitso is positioned to bring the utility  and efficiency of digital payments to an unprecedented scale across the region,” said Daniel Vogel, CEO  and Co-founder of Bitso. 

FF NEWS TAKE:

This leadership reshuffle looks like preparation for Bitso’s next phase: scaling infrastructure, not just users. Bringing in executives with PayPal, Coinbase, Block and Uber pedigrees suggests a focus on enterprise reliability, compliance and global brand positioning. The key will be execution in Brazil — a fiercely competitive fintech market. If Bitso can combine technical robustness with strong regulatory alignment, it could cement itself as LATAM’s foundational digital asset payments layer rather than just another exchange.