Hargreaves Lansdown deploys HooYu and Equifax to speed-up customer onboarding journey

Customer onboarding and Know Your Client (KYC) reg tech firm HooYu and leading global data, analytics and technology company Equifax, announced today that Hargreaves Lansdown (HL) has implemented the HooYu and Equifax customer onboarding KYC journey. The relationship between the companies serves to create a faster and frictionless method of verifying identity for HL clients.

The new customer onboarding journey takes advantage of the latest in KYC technology, including ID document authentication and facial biometrics. HL clients can choose to use the HooYu digital journey that is faster than traditional paper methods.

HooYu is used in the customer verification journey as a waterfall process after Equifax identity database checks when HL needs more information to open an account for the first time as well as for reverification procedures mandated by UK Money Laundering Regulations.

Clients will be able to apply through their mobile device or desktop to upload a proof of address, proof of identity and take a selfie – a journey that takes minutes at most. HooYu will validate the evidence presented, checking ID document security features and cross reference customer application details.

Robert Fielder, Head of Operational Risk and Control at Hargreaves Lansdown, commented, “At Hargreaves Lansdown we’ve always been committed to bringing market leading investing and saving tools to clients in a way that works for them. By integrating HooYu into our onboarding journey, we’ve added a new way in which clients can easily create a digital account with us.”

David Pope, HooYu Marketing Director, added, “HooYu is dedicated to creating fast and frictionless customer onboarding journeys for every business while meeting KYC compliance obligations. The integration of HooYu into Hargreaves Lansdown gives clients a faster guided path through digital onboarding while helping them complete KYC tasks so they can start investing and saving quicker and easier.”

Geraint Rogers, Product Director, Identity, Fraud & Financial Crime Compliance at Equifax UK, said, “At Equifax we blend unique data, analytics, and technology to create insights that power decisions. Our partnership with HooYu blends traditional database checks with a modern digital journey that deploys secondary KYC tools to make sure that Hargreaves Lansdown can fully verify customer identity.”