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GoCardless puts payments in motion for Brompton’s bike subscription service

Fueling the increasing demand for bikes, GoCardless, a leading fintech for recurring payments, has teamed up with Brompton, designers and makers of the iconic folding bike, to streamline the payments of ‘Brompton Bike Hire’. Brompton customers in the UK can now benefit from easy to set-up and manage monthly payments, powered by GoCardless, guaranteeing a seamless experience for both the customer and merchant.

Over the last year Brompton has seen an increase in demand for bikes. The pandemic has exaggerated this, with recent government data suggesting that cycling has increased by 300% during UK lockdown.

With the average UK household spending £552 a year on subscription services and consumer behaviour shifting away from direct ownership, Brompton saw an opportunity and launched Brompton Bike Hire during summer 2020. This new service enables customers to avoid the upfront expense of purchasing a bike outright and with easy monthly payments, powered by GoCardless, it is easier than ever for consumers to rethink their commute.

With GoCardless’ end-to-end API, Brompton is able to automate the entire payment collection process, significantly reducing time spent on administration. One of the key reasons for selecting GoCardless was to reduce DSO (Day Sales Outstanding) and improve cash flow, so that Brompton can invest in further growth. By using a bank-to-bank payment method it will also reduce pain points that lead to customer churn, such as credit cards expiring, while delivering a frictionless online experience for the customer which in turn can  increase conversion.

Brompton Bike Hire MD, Julian Scriven, says: “There has been a significant shift towards cycling now more than ever. Our pay-as-you-ride schemes have been extremely popular, and the addition of the GoCardless solution has proved incredibly popular with our customer base.”

Stephen Reidy, VP and General Manager, UK and Ireland, says: “In the current subscription-based economy, the big technology companies like Netflix, Spotify and Disney+ dominate, but transport is now coming into the equation. Offering the right payment service is key to creating a seamless experience for customers, as well as having the peace of mind that everything is running smoothly behind the scenes. We’re looking forward to working with Brompton to automate their recurring payments, and help them meet this demand for hire services.”

  1. Worldline and ABN AMRO Extend Partnership to Support Payment Services in the Dutch Market Read more
  2. RateGain and Juspay Partner to Power ‘RG Pay,’ a High-Performance Financial Technology Platform for the Global Travel and Hospitality Industry Read more
  3. Travel Providers to Accept UnionPay Cards for Both Direct e-Commerce Bookings and Indirect Sales via Amadeus Travel Platform Read more
  4. Creditinfo Brings Global Fraud and Identity Solution to Uganda to Strengthen AML and Financial Crime Defences Read more
  5. BVI Financial Services Conference Examines Global Financial Crime Risks and Reaffirms BVI’s Commitment to Integrity Read more
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