" class="no-js "lang="en-US"> GoCardless announces partnership with Pennylane to enable small businesses and start-ups to automate invoices, accounting and payments
Sunday, February 05, 2023
Saltedge Report

GoCardless announces partnership with Pennylane to enable small businesses and start-ups to automate invoices, accounting and payments

GoCardless, a leading fintech in account-to-account payments, has joined forces with Pennylane, the first financial management and accounting platform designed for companies and their accountants, to offer SMEs and start-ups a seamless way to manage and collect recurring payments. The partnership will combine Pennylane’s new subscription management functionality, enabling businesses to automate the creation of recurring invoices and accounting, with GoCardless’ global bank debit network, allowing them to automatically debit their customers when each payment is due.

This means SMEs and start-ups no longer have to use manual processes, such as keeping a log, to remind them when to send their next invoice. This ensures invoices are always sent on time, eliminating barriers which slow down the payment cycle, and removes the need to duplicate and update invoices.

When it comes to collecting payments, the partnership helps to accelerate the process; on average, business get paid 47% faster with GoCardless. Users also benefit from lower failure rates and improved visibility of their cash flow, gaining greater certainty around the exact date when they’ll get paid. In addition, this integration gives joint customers easy access to the latest payment technology as GoCardless launches a series of open banking-enabled features this year.

Customers are already experiencing the power of Pennylane and GoCardless. Benjamin Donteville, founder of Scalability, a growth agency that allows companies to accelerate their sales through the implementation of an outbound strategy, acquired new clients rapidly after establishing his business at the start of this year. When he hit 50 customers, he started searching for a solution to save time on accounting and administrative tasks, leading him to Pennylane.

Donteville said: “With subscription management from Pennylane, I easily save an hour a week — and that’s without taking into account the mental load that I’m saving.” GoCardless’ direct debit facility also helped him dramatically cut the amount of payments outstanding: “In April, I had €10,000 in arrears. Now that I use Pennylane’s invoice editor and its integration with GoCardless, I have €400.”

News of this partnership comes after Pennylane announced a $18m funding round in June led by Sequoia Capital, becoming the first French start-up the famed VC invested in after establishing its European team. Founded in 2020, Pennylane now supports more than 1,200 business leaders and 100 accounting firms.

Rachel Astall, Director of Partnerships at GoCardless, said: “We’re excited to work with Pennylane, a company that is a great cultural fit with our own. With its vision to be the best financial operating system for startups and SMEs in Europe and our mission to take the pain out of getting paid, this partnership revolves around our mutual obsession to help merchants save time, reduce costs, maximise cash flow and, ultimately, focus on what they do best. We can’t wait to grow with Pennylane and our joint customers.”

Arthur Waller, CEO at Pennylane, said: “We are very happy to work with GoCardless, with whom we share the same ambition: to facilitate the financial management of SMEs so that business owners can focus on their customers and the growth of their company. Automating sales management and providing companies with better visibility of upcoming payments are two key elements in achieving this ambition.”

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