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Tuesday, November 25, 2025
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FTC Proposes Prohibition on Facebook Monetizing Data from Users Under 18

The Federal Trade Commission (FTC) has proposed changes to its 2020 privacy order with Facebook, now Meta, alleging that the company failed to fully comply with the order, misled parents about their ability to control their children’s communication through the Messenger Kids app, and misrepresented the access it provided some app developers to private user data. Samuel Levine, Director of the FTC’s Bureau of Consumer Protection, said, “Facebook has repeatedly violated its privacy promises. The company’s recklessness has put young users at risk, and Facebook needs to answer for its failures.”

As part of the proposed changes, Meta would be prohibited from profiting from data collected from users under the age of 18, including through its virtual reality products. The company would also be subject to other expanded limitations, such as in its use of facial recognition technology, and required to provide additional protections for users.

This marks the third time the FTC has taken action against Facebook for allegedly failing to protect users’ privacy. The proposed changes to the 2020 order would apply to Facebook and Meta’s other services, such as Instagram, WhatsApp, and Oculus. The FTC has formally asked Meta to respond within 30 days to the proposed findings from the agency’s investigation.

The proposed order modifications are based on the agency’s authority under Section 5(b) of the FTC Act and Commission Rule 3.72, which allow the Commission to reopen an administrative case and modify a final order when the Commission finds “changed conditions of fact or law or [when the] public interest” may require such action.

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