FF News Logo
Tuesday, February 03, 2026
MPE x FFNews

Freemarket Secures Growth Capital Investment From Baird Capital

Today, Freemarket, a leading fintech platform for regulated B2B cross-border payments and currency exchange, announced a growth capital investment from Baird Capital’s Global Private Equity Fund. The investment supports Freemarket’s continuing fast growth and international expansion, as well as providing a partial cash-out to existing shareholders. Financial details of the transaction were not disclosed.

Freemarket provides its customers with reliable and efficient B2B cross-border payments through its proprietary technology platform. Freemarket’s global banking network and innovative technology platform enables customers to send payments/funds efficiently to over 100 countries in 140 currencies, removing cross-border payments complexities, improving transparency and increasing efficiency.

In 2022, Freemarket ranked #12 in the Sunday Times Hundred* and #25 in the Deloitte Technology Fast 50 program which celebrates and champions the UK’s fastest-growing technology businesses. In 2023, Freemarket ranked #81 in the FT1000: Europe’s Fastest Growing Companies.

“We are delighted to partner with Baird Capital at this exciting stage in Freemarket’s growth journey.” said Alex Hunn, Freemarket’s Founder and CEO. “Baird Capital’s partnership approach, international capabilities, Financial Services sector expertise and cultural alignment made them the obvious partner for us and our clients.”

“Alex and team have built a fantastic business. We are excited to support Freemarket’s ambitious growth plans.” said Michael Holgate, Partner with Baird Capital’s Global Private Equity team. “Freemarket is a high growth business with a differentiated technology platform operating in a large and resilient global market. The business has many potential growth avenues, and we are delighted to be selected as Freemarket’s investment partner.”

People In This Post

Companies In This Post

  1. Visa Acceptance Platform Now Supports Tap to Pay on iPhone, Boosting Contactless Acceptance for Merchants Read more
  2. How Google Is Helping Fintechs Navigate Regulation and Innovation Read more
  3. DataHaven on What Truly Defines a Real Insurance Technology Partner Read more
  4. Basware Appoints New Chief Marketing Officer Read more
  5. How Hiring the Right Services Can Streamline Your Business Read more
E-commerce Berlin Expo 2026 x FFNews