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Veriff Partners With SonoSuite to Mitigate Fraud Risks and Protect Music Assets
Veriff, a global identity verification (IDV) provider, announced a strategic partnership with Sonosuite, the white-label SaaS digital technology provider for the music industry. The partnership will empower SonoSuite’s label and distributor customers with an identity verification technology that mitigates ID fraud risks and helps keep their music assets secure, promoting trust and confidence across their platform.
Fraudulent activity is up 20% compared to the previous year, and given that 80% of fraud is financially driven, the music industry is feeling an impact as lost revenue to fraud adds up to billions of dollars. With this integration, SonoSuite customers will be more equipped to thwart bad actors from distributing fraudulent content and engaging in illicit activities within the independent music ecosystem.
“Armed with new AI-powered techniques, malicious actors and fraud risks are becoming more sophisticated, causing friction and undermining credibility along the customer journey,” said Sebastián Mañana Lenzi, CEO of SonoSuite. “We’re excited to partner with Veriff to provide our customers with cutting-edge technology that solves these challenges by streamlining the identity verification process and preventing fraudsters from gaining access before a costly event occurs.”
“Our inaugural partner in the digital music services industry, SonoSuite is a frontrunner in this market and dedicated to leveling up users’ safety,” said Hubert Behaghel, CTO at Veriff. “With fraud risks escalating, including unauthorized music distribution, fake streaming, and fraudulent royalties, identity verification is more critical than ever. We’re eager to deliver support and foster more trust across the music industry, making the internet a safer place.”
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