" class="no-js "lang="en-US"> Texas Bay Credit Union Partners with Eltropy
Tuesday, April 16, 2024

Texas Bay Credit Union Partners with Eltropy to Elevate Member Experience Through Expanded Digital Communication Channels

Eltropy, the leading enterprise-wide digital conversations platform for community financial institutions, today announced it has partnered with Texas Bay Credit Union, a community financial institution (CFI) serving the greater Houston market. Texas Bay chose Eltropy as an important step in its ongoing digital transformation to help improve its member engagement across account openings, providing loans, and member services. The credit union went live on the Eltropy Digital Conversations Platform on August 1, 2022.

“We’re a digital-focused organization committed to delivering value and seamless communication channels to our members. Our partnership with Eltropy shows our dedication to member-centric design and continuous innovation,” said Osman Ulhaq, VP of Strategic Growth and Development at Texas Bay Credit Union. “With a phased approach, we’ll introduce game-changing features like Video Banking, Chatbot, Conversation AI and more. These advancements empower members with efficient account opening, streamlined lending, and personalized servicing interactions.”

“We love the mission at Texas Bay Credit Union and look forward to helping them enhance the entire member journey, from account opening to ongoing support,” said Dave Norton, Chief Revenue Officer at Eltropy. 

Working with the Eltropy Customer Support Care team, Texas Bay Credit Union will begin a phased approach to utilizing Eltropy’s advanced capabilities, delivering exceptional member experiences, improving operational efficiency, and fostering long-term growth for the credit union.

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