SumUp Confirmed as Official Sponsor of Palermo FC for the 2023/24 Season

Global fintech SumUp has proudly announced its official sponsorship of Palermo Football Club for the 2023/24 football season. This exciting partnership is designed to fortify SumUp’s presence both on a national and local level, particularly in Sicily, while reaffirming its commitment to the thriving community of merchants. As members of the City Football Group, the partnership also offers brand significance on a global scale.

SumUp will deepen their impact on the Italian landscape through its collaboration with Palermo FC – the sponsorship will prominently feature SumUp’s branding throughout Palermo’s iconic Renzo Barbera stadium and within specially designated advertising spaces offered by the football club.

Furthermore, SumUp will have the opportunity to organise events and promotional initiatives in collaboration with the club’s players, as well as leverage the club’s brand for its marketing and communication endeavours. This partnership is set to strengthen the bond between the two organisations, highlighting their shared commitment to international brand development, innovation, a youthful team spirit, and the power of teamwork in achieving their goals.

The primary objective of this partnership is to solidify SumUp’s connection with Sicilian merchants and the local community. It will bring tailored benefits for these local businesses, including dedicated promotions and customised offers designed specifically by SumUp to cater to the needs of merchants within the territory. Italy is one of SumUp’s most significant and highest performing markets.

The partnership with Palermo FC holds significant strategic importance for SumUp, particularly in light of the increasing appetite for cashless payments in Sicilian provinces. Cities such as Ragusa, Messina, Trapani, and Palermo are witnessing the highest percentages of contactless payments made via cards or smartphones.

Marc-Alexander Christ, Co-founder of SumUp, stated: “Our partnership with Palermo FC doesn’t just  bolster our local presence but strengthens our collaboration with Sicilian merchants and deepens our ties to the region. This alliance affords us the unique opportunity to align our brand with Palermo FC, a historic team boasting a large and dedicated fanbase, as well as an established global reputation. Since becoming a part of the City Football Group in July 2022, Palermo FC has joined the ranks of some of the world’s most prominent sports holding companies..”

Giovanni Gardini, CEO of Palermo Football Club, added: “We are proud to embark on this journey with SumUp, a visionary partner that shares our commitment to innovation and efficiency. Collaborating with a global company like SumUp represents a significant step forward in developing the Palermo brand on the international stage.”