" class="no-js "lang="en-US"> Mox Appoints Igor Lau as Chief Customer Officer, Elevating Customer Centricity to Core Leadership
Tuesday, May 28, 2024

Mox Appoints Igor Lau as Chief Customer Officer, Elevating Customer Centricity to Core Leadership

Mox Bank Limited (“Mox”) today announced the appointment of Igor Lau as its new Chief Customer Officer (“CCO”), effective 1 April 2024. Igor’s extensive experience in Mox, coupled with his profound understanding of customer needs, solidifies Mox’s dedication to putting customers at the heart of its operations.

As CCO, Igor will shape Mox’s customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, Igor will elevate the future of customer engagement at Mox. Having spent nearly four years with Mox and as Interim CCO since early 2023, Igor had a critical role in shaping the latest Mox experiences and growing its base to over 550,000 customers through impactful marketing campaigns and JV partnerships.

Igor brings over 22 years of experience building brands and customer relationships from renowned organisations including Asia Miles where he was Digital Experience and Member Engagement Head. His insights gained at leading advertising agencies like Mindshare and Ogilvy position him as an invaluable asset to the Mox leadership team.

Barbaros Uygun, CEO of Mox, said “Igor’s customer-first mindset aligns perfectly with our values. His appointment reinforces our commitment to putting customers at the heart of our business.”

“I’m truly honoured by this opportunity to shape the customer experience at Mox,” said Igor Lau. “I’m committed to building upon Mox’s success and delivering exceptional value to our customers.”

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