Minna Technologies Partners with Aptitude Software, Swedbank and Element Ventures in New TBD Media and CBSNews.com Film on Powering the Global Subscription Economy

TBD Media and CBSNews.com launch a new film highlighting subscription economy trends, challenges and opportunities for businesses and subscribers, in partnership with Minna Technologies, the global market leader for subscription management embedded in banking and fintech apps. This film is part of TBD Media’s series on ‘Disruption and Innovation Leaders’.

Topics discussed in the film include:

• Opportunities and challenges for businesses and consumers in a post-pandemic landscape
• How banks and subscription businesses can acquire, retain and engage consumers and offer them more control over their household finances
• How the shift towards the subscription economy impacts business and consumer behavior
• Approaches to improve understanding of consumer needs and enhance customer service
• How Minna’s tech solution benefits consumers, banks and subscription businesses

Alongside, Navpreet Singh Randhawa, Chief Financial and Commercial Officer at Minna Technologies, the film also includes insights from Ninoush Habashian, Head of Group Channels at international banking group Swedbank; Charlotte Parker, Revenue Optimization Consultant, at global subscription billing software company Aptitude Software; and Michael McFadgen, Parter and Co-Founder of VC fund Element Ventures.

In America alone, there are over 340 million video streaming service subscriptions, in a country with a population of 330 million people.  According to The Subscription Economy Index report the subscription economy has grown by a remarkable 435% over the last decade. It is expected to grow even more by reaching a market size of $1.5 trillion by 2025.

Minna Technologies recently launched its inaugural Subscription Economy: Business Barometer report in partnership with FT Strategies and global market research firm Savanta.

This report highlights the importance of decision-makers at subscription businesses being able to utilize the most relevant data, actionable insights and incisive analysis into their customers which should lead to effective strategies and tactics for retention, acquisition and growth.

Amanda Mesler, Chair and CEO at Minna Technologies, says: “At Minna, we’ve evolved our models to help banks, fintechs and subscription businesses provide the best possible customer experience for their users.

“As subscription businesses face global macroeconomic challenges and evolving customer behaviour, it’s critical to embrace partnerships that allow them to constantly adapt to the ever-changing landscape.  In order to thrive in an increasingly competitive market, these businesses need to continue to innovate, diversify and enhance customer value. Partnerships with solutions such as Minna’s can make the difference, helping subscription businesses reach, engage and retain subscribers in banking and fintech apps that they trust and use daily.”

Minna Technologies is the only B2B2C platform with an automated subscription management engine, bank-grade compliance and the widest global subscriptions and payments coverage.

Minna is the global market leader for subscription management embedded in banking and fintech apps, partnering with top-tier banks, fintechs and subscription businesses. It helps global clients, including financial institutions such as Lloyds Banking Group, ING, Swedbank, OP Financial Group and SpareBank, fintechs and subscription businesses, grow revenue, reduce operational costs, and drive engagement, retention and lifetime value for over 50 million users.