Experian and Haysto Announce New Partnership to Deliver an Easier, Digital, and More Accessible Mortgage Experience

Experian, the global data and technology company, has today announced a multi-year exclusive partnership with Haysto and its mainstream brand Picnic. The partnership will see Experian’s advanced analytics and data insights seamlessly integrated with Haysto’s proprietary eligibility engine and digital broker technology. By leveraging Experian’s expertise, the partnership aims to empower consumers to make more informed decisions, improve their mortgage eligibility, and secure the best possible deals – helping more people achieve their homeownership aspirations.  

This collaboration will deliver digital mortgage services to Experian’s 15 million UK customers through the Experian Consumer Services Marketplace. It aims to simplify and enhance the mortgage journey by providing hyper-personalised guidance and support to a diverse range of consumers, from first-time buyers to those with complex financial backgrounds.   

This innovation underscores Experian’s dedication to using data and technology to drive better outcomes for consumers, ensuring a more inclusive and efficient mortgage process across the UK. As part of this long-term commitment to transforming the mortgage landscape, Experian and Haysto are jointly developing the Mortgage Co-Pilot: an end-to-end digital solution offering “always-on” support. The Co-Pilot will provide real-time, data-driven insights, allowing homebuyers to monitor and boost their mortgage prospects.    

Through Haysto, the partnership will deliver specialist support for customers who face barriers such as impaired credit, self-employment, or complex incomes. Picnic, Haysto’s mainstream brand, will extend this award-winning digital service to all customers, ensuring that everyone – regardless of their financial background – can benefit from a fairer and more accessible mortgage market.   

Edu Castro, Managing Director of Experian Consumer Services, UK&I, said: 

“By coupling Experian’s unrivalled data, analytics, and technology platforms with Haysto’s digital expertise, we are not only breaking down barriers to homeownership but also ensuring that customers receive tailored guidance and support every step of the way. This partnership reflects our ongoing commitment to helping people make smarter money moves, helping to drive better financial outcomes and supporting even more people in accessing the mortgages that are right for them.” 

Jonny Moulton, CEO of Haysto, said: 

“Our mission has always been about more than mortgages – it’s about financial empowerment and inclusion. With Experian’s world-leading data and technology, and Haysto’s platform spanning eligibility, decisioning and automation, we can bring transformative solutions to market at pace. The commitment from both sides is clear – and we’re thrilled to be embarking on this journey to empower millions of people to achieve their dream of homeownership.”