Epassi Group Expands Presence in the UK With the Acquisition of Zest

Epassi Group is pleased to announce the acquisition of UK-based Zest. Founded in 2004, Zest offers a highly configurable and intuitive SaaS platform that helps employers manage, communicate, and expand their employee benefits offering. 

This strategic acquisition marks a significant step in Epassi’s continued expansion across Europe, supporting the company’s vision to be the leading European tech platform for the employee benefits and engagement ecosystem. Zest complements Epassi’s existing operations in the UK and will significantly expand the product suite available to existing and new customers in the UK and Europe. 

As part of the acquisition, Matt Russell is appointed CEO of the entire Epassi UK business. Together, Epassi and Zest will offer an even more compelling service and product suite to cater to the needs of UK customers with a mission to boost the wellbeing of all employees.

“This is a powerful step forward in our pan-European growth journey,” said Pekka Rantala, CEO of Epassi Group. “Zest’s advanced platform and strong market position in the UK perfectly complement our vision of a unified, digital-first, multi-benefit experience across all markets. We warmly welcome the Zest team into the Epassi family.”

Matt Russell, CEO of Zest, added: “We are thrilled to join Epassi. Together, we share a passion for innovation and wellbeing. By combining our strengths, we will be able to offer clients even more value, scale, and product depth. This is a hugely exciting opportunity for our people, our partners, and our customers.” 

The acquisition of Zest is part of Epassi’s broader strategy to deliver scalable, technology-driven benefit solutions across Europe. Epassi currently operates in Finland, Sweden, Germany, the Netherlands, Italy, the UK, and Ireland – reaching over 22 million employees through one of the most comprehensive digital benefit ecosystems in the world.