Ebury Expands Sports Vertical Into Nordics by Partnering With Swedish Top-Tier Club Aik Fotboll

Ebury, the global financial technology firm, is delighted to announce that it has become the new Official Fintech Partner of the 12-time Allsvenskan champion, AIK Fotboll.

Ebury offers a range of international trade services across international payments and collections, FX risk management and strategies in over 130 currencies for major and emerging markets, cash management strategies and business lending.

It aims to make international trade more accessible, straightforward and personalised, believing in a world where any company can conduct international transactions with the same ease and confidence as in the local domain. It boasts extensive experience and tailored solutions to assist businesses in operating without borders and achieving their objectives more swiftly.

AIK will be utilising Ebury’s tailored financial services for sports to optimise treasury operations and support strategic growth. The agreement was signed on Wednesday 19 March at the Strawberry Arena, with the presence of representatives and teams from both institutions.

Johan Westin, Partnerships Manager at AIK, highlighted: “We are proud that Ebury has chosen to become the official fintech partner of AIK Fotboll. The fact that we are the first Scandinavian club they are partnering with is a strong testament to our attractiveness and potential for the future. We look forward to a successful collaboration and are pleased that Ebury shares our conviction that AIK is the right business partner to establish their brand in Scandinavia.”

Maurits Zwart, Global Head of Sports at Ebury, stated: “This underlines Ebury’s ambitious expansion and growth in the Nordics. We are excited to support AIK’s financial operations and engage with the dynamic business network surrounding the club. We’ve been truly impressed by the organization and leadership at AIK, and we believe this partnership will be a great success. We can’t wait to support the team at the iconic Strawberry Arena.”

Peter Brooks, Co-Global Head of Sports added “I am particularly proud that our brand will be featured on AIK’s youth teams, which underscores our commitment to fostering a partnership with the entire organization. We’re eager to showcase the full value Ebury brings in optimising treasury operations and financial efficiency for leading sports clubs and their business network.”