Manchester Credit Union Launches Embedded Financial Education Platform in Partnership with Doshi

In a bold move to transform member engagement and support financial wellbeing, Manchester Credit Union (MCU) has officially launched The Money Hive, a digital financial coaching platform powered by Doshi. Seamlessly embedded into MCU’s digital environment via API integration with CUApps and Incuto, this milestone marks Doshi’s first API-powered rollout with a UK credit union. The platform is now live and accessible to all 30,000+ MCU members, bringing personalised financial learning directly into their hands.

The solution offers instant, in-app access to over 200 bite-sized lessons on saving, borrowing, budgeting, and financial confidence – delivered through a scalable, seamless, and white-labelled interface. It positions Doshi as an embedded financial coach, empowering members to make smarter financial decisions directly within their everyday banking experience.

“Partnering with Doshi enables us to bring accessible, digital-first financial education to our members when and where they need it,” said Ryan Young, CFO of MCU. “This initiative reflects our long-term commitment to helping members make informed financial decisions and build healthier money habits.”

Just days after launch, hundreds of MCU members have already engaged, averaging over 9 lessons per user- a clear signal of demand for financial education tools that meet members in moments that matter.

This milestone also lays the foundation for a broader rollout of Doshi’s platform across credit unions and community banks in the UK, Ireland, and the United States using banking-as-a-service platforms as their integration layer. The plug-and-play model allows financial institutions to embed personalised education effortlessly, without disrupting their core systems.

“We’re proud to support MCU in becoming a pioneer in digital member engagement,” said Daniel Rose, CEO of Doshi. “This partnership proves that credit unions can move fast, stay personal, and lead on financial wellbeing. By embedding Doshi directly into their platform, MCU is redefining what it means to be a trusted financial partner.”

With Doshi Money Hive now live at MCU, the partnership sets a new standard for digital-first, embedded financial education—empowering members to build confidence and healthier money habits.