FinTech Connect Launches “Unleashing the Future: The Top Trends Shaping FinTech in 2023” Benchmark Report
By Lauren Towner · 12 June 2023

FinTech Connect North America 2023, the only dedicated fintech event for the entire ecosystem, today released its 2023 Benchmark report, Unleashing the Future: The Top Trends Shaping Fintech in 2023, showing that providing a superior customer experience is the top priority for 47% of respondents this year. With survey respondents spanning the fintech, financial institution and technology vendor ecosystems, the FinTech Connect 2023 Benchmark Report mined its comprehensive global database of contacts to gauge the in-depth and representative insights on the issues that are top of mind for CEOs, CTOs and other senior leaders.
Personalisation is taking the lead, with a resounding 47% of respondents emphasising the importance of delivering tailored experiences to customers. As the fintech evolution gathers pace, this customer-centric approach is seen as vital in an era of heightened expectations. The report shows that institutions of all sizes are seizing upon innovations like ChatGPT to transform customer interactions and operational efficiencies, with almost half of respondents considering integrating the AI tool into their workflows.
Other key findings of the benchmark report include:
- While the metaverse and distributed ledger technology (DLT) remain talking points, there are mixed signals from respondents, indicating that these two propositions have faded from strategic plans of action. Around 45% of respondents state they had chosen not to implement blockchain solutions, while 24% flatly declare that the metaverse won’t take off.
- Despite its transformative potential, Banking-as-a-Service has only been adopted by 16% of respondents, evidence that it is a technology that’s still at the margins of fintechs’ offerings.
- Strikingly, financial crime and fraud command significant attention, ranking in the same priority slot as generative AI. With cyber threats on the rise, organisations are committed to safeguarding customer data and mitigating risks, as evident in the strong 32% response.
- Cybersecurity remains a core priority, with 61% of institutions having implemented an adaptable cybersecurity strategy. Furthermore, data privacy and third-party risk weigh in at 29%, showcasing the industry's commitment to maintaining trust and resilience in the face of evolving regulations and digital vulnerabilities.
- Notably, financial inclusion emerges as a crucial priority, garnering 29% of responses. Fintech aims to bridge the gap and provide access to financial services for underserved populations, fostering economic empowerment and inclusion.
- The metaverse, web 3.0 and DeFi – how are they changing the face of the financial ecosystem and how are they tangibly being implemented?
- ChatGPT - Is this the start of a new era?
- The challenges and successes of leveraging AI across your business
- Building a robust and resilient cybersecurity strategy to protect your organisation.
- The next frontier for payments – what does the landscape look like for 2023 and beyond?
Companies in this story: FinTech Connect
People in this story: Aminah Hanif