Monday, June 24, 2024

Fintech B2B Marketing Strengthens Community Growth By Bringing Onboard Denise Gee

FinTech B2B Marketing, a first global peer-to-peer community of specialist B2B marketers connecting professionals working in FinTech, Financial Services and Technology, today announced that Denise Gee will be joining the team as Community Growth Advisor. Her extensive industry experience will help strengthen the community’s focus on driving brand awareness and strengthening its footprint.

Denise brings over twenty five years of experience working in FinTech and Financial Services. She is co-founder and MD of findexable – the digital platform for market building fintech insight and benchmarking, and home to the Global Fintech Index and Fintech Diversity Radar.

Gee is also the owner of MagnaCarta, a communications advisory and research firm and serves on the board of Fintech Mundi, a Nordic fintech accelerator. Denise’s corporate experience includes executive roles at Visa and British Petroleum.

Commenting on the appointment, Payal Raina, Founder of FinTech B2B Marketing, said: “We are thrilled to have Denise join our team as we continue to invest in building a strong leadership team in 2023. We are excited by the immense growth we have been able to achieve in 2022, and we are looking forward to building on this momentum into the new year.

In 2023, FinTech B2B Marketing plans to continue its mission to break silos between FinTech/Techs and Financial Service marketers and shine a spotlight on the B2B marketers in our space. 2023 will be a crucial time for firms to evaluate their marketing strategy and plans to drive customer acquisition and growth. Denise’s deep FinTech and Financial Services industry experience, and specific expertise in marketing, will be an asset to our community’s growth.”

Gee commented: “This hybrid and volatile environment has become a key characteristic in our industry, and there has arguably never been a more interesting time to bring marketers together and to join forces – both from a FinTech and traditional financial services perspective. I am excited to join the FinTech B2B Marketing Community and its talented team to help further evolve its leading global peer-to-peer platform, helping firms to learn, connect and grow.”

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