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Finanzen.de takes over ComfortPlan.de to Expand into Full Digital Insurance Brokerage
Finanzen.de AG is announcing its take-over of ComfortPlan GmbH. The integration of the successful digital insurance broker into the group is the next consistent step of Finanzen.de’s German and Europe-wide expansion. Finanzen is backed by private equity firm BlackFin Capital Partners.
ComfortPlan developed into one of the most successful German online insurance brokers since its establishment in May 2000. Dr Mathias Tötzke, member of the managing board and Chief Financial Officer of Finanzen.de, will additionally become managing director of ComfortPlan GmbH. The previous managing director Frank Kalthoff will provide advice in the future when it comes to corporate decisions.
“Besides our core business – to broker premium advisory for complex insurance, finance and protection products – we already offer price comparisons for products that need less advice such as liability and household insurances.” says Dr Mathias Tötzke, CFO of Finanzen.de and new managing director of ComfortPlan. “By connecting Finanzen.de with ComfortPlan, we are strengthening our ability to sell insurances online and profit from synergies with our core business.”
“Finanzen.de is the right partner to scale the previous success of the company”, explains Frank Kalthoff of ComfortPlan. “The long-time experience and the comprehensive know-how of the German market leader for leads will leverage ComfortPlan to a bigger reach and a high-quality digital experience for its users.”
After entering the markets in France, Switzerland and Great Britain, the take-over and integration of ComfortPlan is a further important step for Finanzen.de to further expand its leading European financial leads marketplace. This European expansion started in 2013 when BlackFin Capital Partners became the financial sponsor of Finanzen.de, and leverages the real-time marketplace technology and digital platform of the company. BlackFin has supported Finanzen.de in financing and executing the ComfortPlan acquisition.
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