Dolce&Gabbana and UNXD Announce DGFamily NFT Community Launch

Dolce&Gabbana unveils the forthcoming launch of DGFamily, an exclusive NFT (Non-Fungible Token) community in collaboration with UNXD, a curated marketplace for digital luxury and culture.

The DGFamily NFT community comes with a unique ecosystem of benefits for holders across both the physical universe and the metaverse. This will include access to exclusive drops and collaborations, both digital wearables and physical products, as well as access to an exclusive slate of digital and physical Dolce&Gabbana events.

The DGFamily community launch follows Dolce&Gabbana’s debut NFT release, Collezione Genesi, a bespoke, 9-piece collection personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD. The collection generated 1,185.719 ETH, and buyers included several of the world’s most prominent NFT collectors.

Collezione Genesi was the first luxury NFT collection that involved both digital and physical works, truly bridging the physical and the metaphysical. With DGFamily, Dolce&Gabbana and UNXD will continue to transcend the digital and physical world.

Dolce&Gabbana said: “For Dolce&Gabbana, fashion has always been a merging of worlds that are very distant from each other, and new technology has inspired the vision of Domenico Dolce and Stefano Gabbana from the very beginning. The new DGFamily NFT community represents the digital equivalent of one of the cornerstones of the brand’s DNA: the idea of family, a community of people who find themselves united by shared passion and values. Dolce&Gabbana is thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool.”

Shashi Menon, CEO of UNXD, said “Following our historically successful Collezione Genesi drop in September, the launch of the DGFamily NFT community will represent an inflection point in the future of fashion and future of NFTs. Dolce&Gabbana and UNXD are thrilled to really lean into the NFT community and create something truly special.”

UNXD has also formed a strategic integration with leading crypto payments infrastructure provider MoonPay and its credit card checkout solution, NFT Checkout, in order to expand access to the DGFamily launch and enable easier participation for consumers.

UNXD launched in 2021 and is powered by the Polygon network.

For more, visit UNXD.com to sign-up to participate in Dolce&Gabbana’s forthcoming DGFamily NFT release. Quantities will be limited, with more details to be revealed soon.