UK-based checkout finance platform provider
Divido has appointed
Helen Aboagye as Chief Marketing Officer. Aboagye previously held marketing leadership roles at
Colt Technology and
Currencycloud. She was most recently CMO at
Imagen.
- Aboagye to lead on development and amplification of Divido’s purpose, ‘Connecting Money with Life’
- Aboagye seeks immediate impact to differentiate Divido platform from other brands in checkout finance space
- Aboagye to accelerate business growth through brand positioning and go-to-market strategy
Aboagye is tasked with carving out a unique positioning for Divido with a focus on bringing to life the business’s purpose, ‘Connecting Money with Life.’
Divido aims to revolutionise the Buy Now, Pay Later market by enabling consumers to access credit when they need it most. With Divido’s whitelabel platform, lenders and retailers can position Divido’s unique proposition under their own brand name.
Aboagye will take responsibility for developing Divido’s brand, corporate communications and demand generation programmes, as well as the company’s go-to-market strategy, around this new proposition.
Commenting on her appointment,
Aboagye said: “I’m very excited to join Divido at this pivotal time.
“As the demand for checkout finance continues to grow, Divido brings a unique and far-reaching solution to a world-class customer base. My ambition is to continue to deliver outstanding solutions for our clients and grow Divido’s position as an industry leader in the checkout finance market.”
Todd Latham, CEO, added: “I'm delighted that Helen is joining the team at Divido. Having worked with Helen before I can comment first hand on the incredible value that she brings to the team.
“Helen is an exceptional marketer, a builder of great brands and will be instrumental to driving growth at Divido. I'm tremendously excited to be working with her again.”
