Defaqto Announces Deep Technology Integration With New CRM Provider, Plannr

Defaqto, the UK’s most trusted source of financial product and market intelligence, today announced that it is building a full two-way integration with new fintech challenger, Plannr.

The integration will see its proprietary financial advice software, Defaqto Engage, integrated with the Plannr CRM system for the benefit of financial advisers who use the fintech platform.

Defaqto Engage helps advisers to make smarter financial decisions through unified financial planning and advice workflows and is used by more than 4,300 advice firms. The integration will help advisers to operate more efficiently by offering a single, seamless customer journey with a consistent interface and methodology. This will eliminate data re-entry, which is time consuming and can lead to inaccuracies. It will launch later this year and further marks Defaqto’s commitment to enabling more choice for advisers wanting to access industry leading software.

The new integration represents a significant improvement in a market where advisers typically use multiple different pieces of software. It follows recent expansions to the Engage platform including the launch of an integrated cashflow modelling tool last year and a pensions switching tool.

John Milliken, Defaqto CEO commented: ‘’This integration is part of a journey towards delivering a seamless, compliant journey for the intermediary financial advice market. Plannr’s CRM capability delivers powerful efficiencies for advisers throughout the journey, whilst the application of a consistent dataset and methodology will also reduce compliance risk and improve suitability. Plannr has built a beautifully intuitive CRM system that is easy to use, modern and infinitely scalable and we are confident that this partnership will further strengthen both businesses.

“Access to quality financial planning technologies is essential in helping everyone to make smarter financial decisions, enabling financial intermediaries and product providers to improve suitability and deliver better consumer outcomes.’’

Gareth Thompson, CTO at Plannr commented: “Defaqto’s ethos of delivering time saving efficiencies through innovative tech very much resonates with what we’re building at Plannr. Our solution has been created and tested by a dedicated cohort of advisers and crafted by a team of skilled, modern, developers. As part of this process, our users identified Defaqto Engage as a key integration partner and we are delighted to build this integration for the benefit of the users of Plannr and Engage. We look forward to continuing to work collaboratively with the Defaqto team on future enhancements.’’