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Bitso Business Unveils the Stablecoins Landscape in Latin America Report for the First Half of 2025

28 August 2025

Bitso Business launches the Stablecoins Landscape in Latin America 2025 report at the Stablecoin Conference, unveiling exponential growth in institutional adoption and a new brand identity, while announcing winners of the MXNB Hackathon in partnership with Arbitrum, QED Investors, and Portal.
Bitso Business - the B2B arm of Bitso that provides infrastructure for  efficient and transparent cross-border payments -, today released at the Stablecoin Conference 2025 its  brand new report: Stablecoins Landscape in Latin America for the first half of 2025. The report, based  on a behavioral analysis of a sample of more than 1,300 of Bitso Business clients, is a spin-off of Bitso’s  landmark Crypto Landscape in Latin America report. The analysis reveals an exponential growth in the  adoption and use of stablecoins by businesses across the region.   Alongside the report, the company also unveiled a refreshed brand identity that reflects how Bitso  Business has accompanied the market evolution among the past 3 years, becoming a leading trusted  payments infrastructure partner for over 1,900 institutions.  Stablecoins are rapidly becoming one of the most transformative tools in global finance. According to the  Bank for International Settlements, stablecoins surpassed US $230 billion in market capitalization in  2025, up from less than US $20 billion in 2020. Daily trading volumes consistently place stablecoins  among the most traded digital assets, with USDT and USDC jointly accounting for over 70% of all crypto  trading activity worldwide (CoinGecko, 2025). As businesses and individuals seek faster, cheaper, and  borderless payment alternatives, stablecoins are bridging the gap between traditional finance and digital  assets.  “In Latin America we are not just observing this transformation, but we are leading it. Many companies  have already trusted Bitso Business infrastructure for cross-border payments and stablecoin-based  solutions that enable global businesses to pay and get paid instantly in local currencies, with efficiency,  transparency, and regulatory coverage,” said Daniel Vogel, CEO and Co-Founder of Bitso. “And this is  why we’ve taken the time to listen to our clients, to understand what they are using and for what  purposes.”   Key Findings of the Stablecoins Landscape report in Latin America for 1H 2025: 
  1. Exponential Growth in Institutional Adoption 
○ Stablecoins more than doubled their share of total volume transacted by Bitso Business  between H2 2024 and H1 2025.  ○ Businesses are increasingly integrating stablecoins into treasury, FX, and payments operations, underscoring their role as a trusted instrument for cross-border finance. 2. Diverse Industry Penetration  ○ Adoption is expanding beyond traders and money transmitters into traditional payments  and money movement services. ○ Growing sectors include: 68% growth among PSPs and a 5.3x increase in the gaming  industry.  ○ Stablecoins are enabling global companies to expand into emerging markets more  efficiently, offering compliant access to stronger currencies without the need for US  residency or tax IDs. 
  1. New Use Cases Beyond Remittances 
○ While remittances remain a key driver, new use cases are taking the lead: FX, treasury,  and arbitration represented 45% of Bitso Business’ stablecoin volumes in H1 2025. ○ B2B payments also maintained steady growth, compared to H1 2024. 
  1. Consistent Growth Across the Region 
○ Mexico continues to lead, increasing its share of stablecoin transaction volumes from  45% in 1H 2024 to 47% in 1H 2025.  ○ Brazil has expanded its participation,, with 2 pp YoY (1H24-1H25)  ○ Colombia also rose 2 pp in 1H 2025 compared to the same period last year.  ○ Argentina had a growth of 1 pp YoY (1H24-1H25)  ○ Other countries in the region remain at earlier stages of adoption but are showing steady  growth as more industries explore stablecoin-based solutions beyond remittances.  Bitso Business: Entering a New Era  Coinciding with the release of the report, Daniel Vogel also announced during the first day of the  Stablecoin Conference 2025 a new identity for Bitso Business. The rebrand shifts the business unit’s  traditional green identity to a renewed blue, symbolizing its evolution into a trusted, institutional-grade  payments partner.  “When we launched Bitso in 2014, crypto was still experimental. Today, Bitso Business is a payments  infrastructure partner for more than 1,900 institutions, helping them send, receive, and convert local  currencies through blockchain rails—faster, cheaper, and fully compliant,” said Vogel. “This rebrand  reflects the journey we’ve traveled and the future we are building together for businesses in Latin America  and beyond.”  With more than a decade of experience in the region, Bitso continues to lead the way in making crypto  useful, powering both institutional and retail financial access through innovation, trust, and regulatory  alignment.  MXNB Hackathon winners announced  At the Stablecoin Conference 2025, Juno, a Bitso company, announced the winners of the MXNB  Hackaton, a global online challenge to reshape the future of finance. The award, promoted in  collaboration with Bitso Business, Arbitrum, QED Investors, and Portal, was granted after a 4-week sprint  aimed to create the next-gen of payment and DeFi solutions with the leading Mexican peso stablecoin.  The winners by category are: 
  • Payments - Kustodia, from Mexico. Kustodia is an escrow automation layer built on top of bank  rails like SPEI. It lets anyone set programmable conditions on payments without lawyers or trust  accounts. Funds are only released when conditions are met, adding trust and accountability to  everyday transactions. 
  • DeFi - RoomFi, from Mexico and Bolivia. RoomFi tokenizes and optimizes rental contracts  using Arbitrum. It turns deposits and advance rent into yield-generating pools and creates tenant reputation credentials via NFTs. With native SPEI integration, it bridges traditional payments with  decentralized finance. 
  • Open Arbitrum - ZamnaSec Protocol, from Mexico. ZamnaSec is an AI-powered on-chain  firewall for smart contracts. It blocks malicious transactions before hacks occur, ensuring only  safe transactions are executed and recorded on the blockchain. 

Companies in this story: Bitso

People in this story: Daniel Vogel

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