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British Bank Awards 2021: The Winners

After 13 weeks of fiercely competitive voting with a record 90,000+ votes received, the winners of the British Bank Awards 2021 have been revealed.

Now in their seventh year, Smart Money People revealed the winners of the British Bank Awards 2021 in a digital announcement on Twitter and LinkedIn on the 8th July. Hosted by Lloyd Wahed of Mana Search, the online winner announcements were a true celebration of the success of providers in the banking world and how they’ve responded to their customer needs in the last 12 months.

The full list of winners and those awarded highly commended are:

2021 Winners:

Best British Bank Starling Bank
Best Building Society Newbury Building Society
Innovation of the Year Snoop
Treating Customers Fairly Champion Ecology Building Society
Customer Service Champion Habito
Online Financial Influencer of the Year Selina Flavius, Black Girl Finance
Personal Finance Journalist of the Year Amelia Murray
Best Newcomer Kroo
Best Banking App Starling Bank
Best Current Account Provider Starling Bank
Best Business Finance Provider CapitalRise
Best Business Banking Provider Starling Bank
Best Personal Finance App Money Dashboard
Best Specialist Mortgage Provider Newbury Building Society
Best Mortgage Broker Trussle
Best Credit Card Provider: Zopa
Best Online Trading Platform Freetrade
Best Personal Loan Provider Zopa
Best Investments Provider WiseAlpha
Best Savings Provider Triodos Bank
Best Ethical Financial Provider Ecology Building Society
Best Children’s Financial Provider gohenry
Consultancy of the Year 11:FS
RegTech Partner of the Year Qomply
Technology Partner of the Year SurePay
Marketing Partner of the Year mark-making*
The Pioneer Award 11:FS

Highly Commended:

Best Banking App Plum
Online Financial Influencer of the Year Conversation of Money
Treating Customers Fairly Champion Money Dashboard
Best Business Finance Provider Fleximize
Best Current Account Provider Monzo
Best Mortgage Broker Vincent Burch
Best Online Trading Platform Wombat
Best Personal Finance App Plum
Best Ethical Financial Provider Triodos Bank
Consultancy of the Year Savings Guru

Jacqueline Dewey, Chief Executive of Smart Money People said:

“The British Bank Awards 2021 has been fantastic. We’ve had a great mix of winners this year from companies retaining their title for another year to new entrants winning for the first time. Starling Bank have held their title of Best British Bank for a fourth consecutive year which is a fantastic accolade for a company launched in 2014.

We’re very proud of the success of companies nominated in our new categories in 2021: Best Children’s Financial Provider and Best Ethical Financial Provider. The passion their customers showed in their comments are a real testament to the positive different these companies are making to the world of banking.

Voting was incredibly close, and the competition between the companies was fierce. The British Bank Awards are a real signal to companies about how they are doing in the eyes of those who matter most, their customers. And a big thank you should go to all the customers who took the time to have their say and cast their vote.”

Challenger Bank Starling Bank took home four trophies in the awards, and were crowned ‘Best British Bank’ for a fourth consecutive year. Commenting on the win

Anne Boden, CEO and founder of Starling Bank, said:

“It has been an extraordinary year for our customers and we have spent a lot of time listening to what they have to say via our 24/7 customer service channels. From responding to their needs by quickly introducing product innovations, such as cheque imaging and our Connected card – a second debit card for those self isolating to lending to SMEs via the government loan schemes, I believe the key to our success is listening to our customers. And long may it continue.”

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