Boomers, Not Gen Z, Could Now be Fintech’s Ideal Customers
Older generations are more perceptive to new financial technology following the pandemic.
Over two-thirds (65%) of over 65s are open to using new financial services or payment methods that make it quicker and more convenient for them.
Some 47% of over 65s say their expectations of better payment experiences is a result of doing more online shopping during lockdown restrictions.
These so-called ‘boomers’ are often labelled as technology-shy, but new research from payments-as-a-service platform Modulr shows fintechs who overlook them are missing a trick – in many ways they are their ideal target customers.
Nearly three-quarters (74%) of over 65s say they use bank transfer and payment apps to make instant payments to friends and family. Only marginally behind 25 to 44 year olds, 87% of whom use this payment method.
Some 93% of over 65s say they now use contactless payments in stores with debit and credit cards.
One in five over 65s expects Britain to be a cashless society in 5 years. With 71% withdrawing much less cash now than they did a year ago.
Confirming it is not just those over 65 who are perceptive to new payment methods, 60% of 45 to 64 year olds said they often have no cash on them while out or at home.
In fact, the majority of all those surveyed said there’s no excuse for any brand not to offer the same kind of instant services they enjoy in other areas of their life, as slickly delivered by the Ubers and Amazons of the world.
Customers of all ages now expect instant payments, instant receipts and super-easy processes. Yet only a third of those surveyed see any type of online service provider fully meeting their expectations when it comes to payments – the factor that makes or breaks customer experience.
This comes from the October 2021 research, The Digital Now: Meeting your customers’ payments expectations which asked thousands of consumers what they liked, disliked and expected of the best payment experiences in the market.
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