Bidooh launches ICO pre-sale to roll out its revolutionary digital billboard platform

Bidooh (the “Company”), a real-time, real-audience, digital advertising platform, is pleased to announce that is has today launched an Initial Coin Offering (“ICO”) pre-sale of its cryptocurrency, DOOH Token.

Bidooh is the world’s first facial analysis, digital billboard software platform on the blockchain, promising to revolutionise the $34.8bn Out-of-Home (“OOH”) advertising industry through democratisation, engagement and transparency. Fully compliant with GDPR, its technology was inspired by the scene in the film ‘Minority Report’ where Tom Cruise’s character walks towards a screen and it changes. The Company provides a complete turnkey platform which allows businesses to create an advert on the Bidooh app or website and book space in real-time. Within 60 seconds, this is displayed on a selected screen around the globe and data analytics is made immediately available for advertisers to measure the performance of their campaign.

Industry regulators consider the process of purchasing outdoor advertising space to be slow, outdated and inefficient. With Bidooh, any business – no matter how small or local – can become an advertiser and any screen can become an advertising screen by plugging a Bidooh Box into the HDMI port.

The Company has an MVP in place and screens live in multiple locations, along with an ever-growing number of global partners.

Abdul Alim, co-founder and CEO, commented: “Out-of-Home advertising is a multi-billion dollar industry that is overdue for innovation. By providing real-time advertising – analysed and verified on the blockchain – Bidooh is presenting the future of digital billboard advertising. The DOOH Token sale will provide the impetus to advance our partnerships, further develop our platform and roll it out at speed. We welcome all those who share our vision and look forward to updating the market on our progress.”

Bidooh’s key features

Democratisation
The OOH advertising industry suffers from inflexibility and overreliance on a small number of expensive media agencies. Bidooh’s end-to-end platform does not restrict advertisers by minimum spend or long-term commitments, meaning that adverts can be created on even the smallest of budgets and immediately displayed on any selected screen. This supports the local economy and provides businesses of all sizes, from start-ups to multinationals, with access to OOH advertising.

Engagement
Bidooh Boxes use specific pattern detection algorithms to recognise facial points and assign each person viewing the screen with a unique ID. This allows advertisers to target their campaigns and ensure they reach the right audience, based on demographics such as gender, age, physical attributes or brands and style of clothing. Those who download the consumer app will be rewarded with DOOH Tokens for engaging with the adverts, which can then be used to buy advertising space, traded with network owners or redeemed at participating retailers and restaurants.

Transparency
In the new world of advertising, businesses must react to the market immediately. Yet, OOH advertising is still analysed based on footfall figures, which are at best inefficient and at worst completely inaccurate. Bidooh’s in-built facial analytics allows marketers to receive real-time impressions and audience data, allowing them to optimise their budget spend. This data is then timestamped and written on to the blockchain to ensure the data is 100% accurate and verifiable.

Market Overview
Bidooh has been developed to address the high-growth global billboard OOH market, which is currently worth $34.8bn per annum. In total, the global outdoor advertising market is expected to grow to $45.46bn by 2021 (Technavio & AmaZix).