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Tuesday, March 17, 2026
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Benjamin Launches Groundbreaking Gamified Rewards Platform with High Cash Back Benefits

Erno Tauriainen, a seasoned businessman and founder of Benjamin, enthusiastically announces the company’s official launch.

Benjamin is now extending its distinctive cash back rewards system to the remainder of its 15,000-person waitlist and beyond after a successful beta run with over 6,000 users and $25 million in transactions.

To gamify the user experience, Benjamin has used gaming industry tactics and partnered with leading Finnish game developers. Utilizing levels, badges, and daily reward claims, this strategy creates an engaging rewards platform with industry-leading retention rates that enables users to advance through reward tiers and receive the highest cash back benefits available.

Erno Tauriainen, founder and CEO of Benjamin, declared that the company’s launch “marks a paradigm shift in the rewards sector.” “We are thrilled to introduce our distinctive services to a wider audience because of the tremendously favorable response during our beta testing phase and the great user retention we’ve achieved owing to our gamified rewards system.

The Benjamin app, which was created with consumers in mind, gives them the ability to easily maximize their cash back profits. Users can access the exclusive gamified “claim cash” function to earn extra cash back rewards with every transaction on top of their existing card rewards by simply attaching any of their existing cards to the app.

With over 60,000 online and in-store deals, a mobile Safari extension, and paid surveys, Benjamin now offers a wide range of earning options.

According to Tauriainen, “We found that many card programs and neobanks struggle with monetization throughout our analysis of the card sector. In order to provide value to consumers and profit to merchants, we therefore started with a rewards-first strategy. The next step is the introduction of Ben One Debit and Credit Cards, which give the greatest cash back rates available.

Tauriainen added, “Our platform fills a large market need, offering unprecedented value to both users and merchants. “We saw that cash back efforts neglected small retailers. By providing a comprehensive, performance-based solution for businesses of all sizes to start their own cash back campaigns, Benjamin challenges this status quo.

Benjamin is well-positioned for quick, scalable expansion thanks to some of the most esteemed strategic partners in the fintech and payment sectors. “I’m thrilled by the caliber of partners we’ve been able to bring on board,” Tauriainen said in his conclusion.

Contact: Erno Tauriainen, erno@benjaminone.com

Source: Benjamin

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