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Barclays Mobile Banking app comes top in the UK
Barclays mobile banking app received the highest score among UK banks in a new ranking of European banking apps based on functionality and user experience.
Barclays app was evaluated by Forrester, a globally recognised research and advisory firm, as part of The Forrester Banking Wave™: European Mobile Apps, Q2 2018 report. The report evaluated 12 leading European banks, including three UK banks.
Forrester assessed the usability and functionality of mobile banking services across Europe and cited Barclays as providing one of the strongest user experiences.
Commenting on Barclays app being top in the UK, Ruchir Rodrigues, Head of Digital and Open Banking at Barclays said, “While we continue to build cutting edge functionality on our app, our primary focus is to have the best customer experience for our 6 million mobile banking customers. We are thrilled to have been cited as the top ranked UK mobile banking app in the evaluation but we are not resting on our laurels. We will continue to improve the app to ensure it is even more intuitive, relevant and personalised for our customers.”
New features are tested through the Barclays Launchpad app, the innovative test and learn platform through which Barclays customers are given the opportunity to try out and feedback on potential new features, helping shape the future of the app.
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