Friday, June 14, 2024

Bankjoy and Larky Unveil Expanded Partnership to Boost Account Holder Engagement

Larky, the market leader of account holder engagement technology, and Bankjoy, an end-to-end digital banking provider, announce an evolution of their partnership to provide all Bankjoy clients with the benefits of Larky’s nudge® platform. Through their strategic collaboration, Bankjoy and Larky will enhance the digital experience for account holders and empower financial institutions to proactively engage with their audience and offer tailored services.

Larky and Bankjoy are working together to address the growing demand for seamless digital experiences, combining expertise in account holder engagement and cutting-edge banking technology. The Larky nudge® platform integrates with Bankjoy’s end-to-end digital banking platform, which includes mobile and online banking, e-statements, online account opening, and more. Larky’s platform complements Bankjoy’s digital banking suite by prompting account holders to engage with the products and services that fit their unique financial needs, right from their mobile device.

“According to the FDIC, mobile banking is now the primary way consumers access their bank account, highlighting the importance of effective push notification campaigns that give financial institutions a way to meaningfully connect with app users, and guide them to the most relevant products and services,” said Michael Duncan, CEO of Bankjoy. “This partnership is especially timely, as banks and credit unions of all sizes are seeking new ways to grow and maintain depositor relationships. Our partnership with Larky supports this and we look forward to providing our financial institution clients with this valuable technology.”

With Larky’s platform, financial institutions can effectively communicate important operational information, account updates, relevant product offerings, and local community news to account holders. Utilizing geolocation technology, nudge® push notifications are delivered at the optimal time, place, and setting to maximize engagement and meet the specific needs of the account holders.

“Larky is delighted to expand our partnership with Bankjoy, enabling their clients to benefit from our nudge® platform for proactive, personalized engagement with account holders,” says Scott Brown, Larky’s VP of Growth. “This collaboration brings together the strengths of both companies, enhancing the digital banking experience for users and supporting growth for community and traditional financial institutions.”

Through this expanded partnership, Larky and Bankjoy will help financial institutions enhance their digital offerings, fostering modern, connected experiences for their audiences.

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