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Saturday, February 07, 2026
FinovateEurope | FFNews

AstroPay becomes proud partner of Crystal Palace Football Club

AstroPay, the online payment solution of choice of over five million users in the world, is pleased to announce a high-profile sponsorship deal with Crystal Palace Football Club as the official training wear sponsor.

As part of the partnership, AstroPay will have its branding and logo visible on Crystal Palace’s training kit, as well as LED advertising at Selhurst Park on every matchday, and visibility across the club’s social media. Crystal Palace will also feature AstroPay branding on the popular PalaceTV content series, “Copers Cope TV”, which offers fans extensive footage of the club’s training sessions.

For AstroPay, the partnership supports its ongoing strategy to strengthen its brand and profile in the UK, following its expansion to European markets last year. AstroPay will also benefit from partnering with the club as it continues through the Premier League season, the most-watched football league in the world, and continue to grow its customer base.

Mikael Lijtenstein, CEO of AstroPay, said: “We are absolutely thrilled to be partnering with Crystal Palace FC, a Premier League football team that has over 160 years of professional experience. This is an exciting partnership with one of England’s most well-known footballing institutions and we look forward to working together hopefully for many seasons to come.”

Barry Webber, Commercial Director at Crystal Palace FC, said: “We are thrilled to be able to announce a partnership with a brand as globally recognised as Astropay. Astropay has a long history of success in the payment solutions sector, and we look forward to working with them during the remainder of the season”.

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